Post Content That is Informative and EngagingCreate content that encourages click-throughs or boosts discussion. Unless they’re interesting enough to draw comments, routine updates are boring. Ask Your Fans for CommentsWant your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. Want your fans to share your content? Ask them. You get the point.Address Negative CommentsShould there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback.Update Your Fan Page on a Regular BasisUpdate your group or fan page on a regular basis with helpful information and answers to questions. Post on Your Facebook Group WeeklyStagnant content makes Facebook Group or Page boring. Like a corporate blog or dynamic website, you need to engage people regularly. Even if it’s just posting a new message board topic each week, do something on a regular basis.But Don’t Go Over Do ItPost two Facebook updates per day. If you post too updates they don’t have the staying power to attract comments and feedback.Encourage ActionDon’t be embarrassed to ask users to share your content or click on the Like button–especially if you’re new to Facebook. It can take a little while for a Facebook page to gain momentum. Anything you can do to help it along will only speed the process. Promote Your Page OfflineIf your business has a physical address, put a sign on the front desk letting your customers know you’re on Facebook. Promote Contests and FreebiesEverybody loves freebies. Contests and giveaways should not require much effort on the part of your fans but should offer something real and valuable to them.Provide Excitement and MotivationYou need to provide excitement about your products and services to motivate your readers. If you want to get people to Like your Facebook page, and become more familiar with your products and services, offer a powerful enticement.Think Methodically About TimingThink methodically when planning frequency of your content. Consider time zones – if you always post at the same time of day, Fans in other countries may never see your updates. Write for the News FeedWrite for the newsfeed, not for your wall…Though some people will be led straight to your wall through a link or ad for example, your existing fans are going to see your update in their newsfeed.Analyze and Track Your PostTrack and analyze which of your post are more popular. Compare the results and check which gets more likes. and comments. Insights – Facebook’s own analytics tool – for data.