When replying to routine email inquiries, you can set up signature files as prewritten responses to a specific request in addition to your contact information.
When a routine question comes in, simply click the reply button and choose the appropriate...
For many businesses and organizations, the major benefit of sig files is that they can attract visitors to your Web site. Sigvertising is when you use your signature file as a mini-advertisement for your company and its products and...
Some businesses and organizations develop different signature files to use with different groups of recipients. It is a good idea to use a different sig file for each different group you are targeting—one that is appropriate for that group....
Again, if your email program doesn’t allow for the use of a signature file, you should consider switching email programs. When preparing the design of your sig file, first you should decide what information you want to include. Once...
A signature file is your e-business card and should be attached to the end of all your emails including emails that are sent to individuals, forums, discussion groups, newsgroups, and mail lists. If your email program doesn’t allow for...
Be prepared. You will receive a number of emails requesting information on your company, your products, your locations, and so on, from people who have seen your email address on letterhead, ads, business cards, and sig files. Don’t wait...
As discussed previously, signature files are a great marketing tool. Always attach your signature file to your online communication. See later in this chapter for information on signature files. Remember to be sure that the signature files are right...
When you give your readers a call to action, it’s amazing how often people will do as they’re told. I’ll give you an example of something we did. We ran a series of 10 Internet marketing workshops for a...
Have you ever received an email message in which the first screen or first several screens were a string of other people’s email addresses to which the message had been sent? Didn’t you feel special? Didn’t you feel the...
The time has come where mail list software is essential for sending mass, permission-based, marketing email. In this chapter we talk about regular, dayto-day email.
Effective Email Messages
Most people who use this medium get tons of email, including their share...
