Monthly Archives: May, 2012

What Is Considered Newsworthy

Your news release has to contain newsworthy information for it to be published. One of the main concerns for public relations representatives is figuring out what is considered newsworthy and what isn’t. You have to have a catch, and,...

Formatting Your Email News Release

Keep your emailed news releases to one or two pages with short paragraphs. It is best to insert the news release in the body of the email. Do not send your news release as an attachment. You don’t know...

News Release Timing and Deadlines

One of the most important things to remember when sending a news release or advisory is the deadline. Know how far in advance you should send your information for each of the media. Here are some time guidelines for...

Golden Tips for News Release Distribution

When distributing your news releases, don’t send them to the news desk unaddressed. Know which editor handles the type of news in your release, and address the news release to that person. Don’t send the news release to more...

Sending News Releases on Your Own versus Using a Distribution Service

When distributing news releases on your own, you save the money it would cost to have a service do it. You can also be more targeted in your efforts than a service would be. Some services’ lists could be...

Writing a News Release

Journalists are bombarded with volumes of news releases. To improve the chances that your story will interest a journalist enough to publish it, you must make the journalist’s job easier by presenting your news release in an appealing format...

What Is a News Release?

Before you begin your media campaign, you should know what news releases are and how to write them. News releases are designed to inform reporters of events concerning your product offers, your business, or your services that the public...

Benefits of Publicity versus Advertising

Media coverage, or publicity, has a major advantage over paid advertisements. Articles written by a reporter carry more weight with the public than ads do because the media and reporters are seen as unbiased third parties; the public gives...

Managing Effective Public Relations

Media relations can be very important to your marketing efforts. The best results are achieved when you integrate both online and offline publicity campaigns. News release distribution can be accomplished easily if you have an established list of reporters...

Cut, Copy and Paste Data

You can use the Cut, Copy and Paste commands to move or copy data. For example, you might cut or copy a picture from a Word document and paste it elsewhere in the same Word document, in another Word...
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