The case of corporate blogs has made loud and clear. A business strategy well implemented blogs creates a valuable point of interaction with customers and prospects, a “thought leader ” reputation of the company and a lot of “the food content ” to absorb search engines. Have, however, lower first toe in the pool blogs can be a difficult task, and tons of companies will find it difficult to determine where the check ‘s best start.It the overall objectives of the first blog: A blog Social is a blog provides valuable content for the reader A blog is constantly updated with new content. A blog gives value to its owner, commonly as a “new ” in the blog Industrya intellectual property assets, related to the area of your company ‘s and are constantly updated with the content will do wonders for your search engines, without paying an SEO company thousands of dollars to connect keywords. All search engines love fresh, new content, so a website that will be responsible for your domain with getting a new life to increase your text “authority ” and the level of relevance to engines research. The blog is even more difficult when working with other pages “Authorities ” or Startup “expert ” on the topic links to your blogContributions. These other sites are actually from “Karma search ” is your blog, which reflects well on your power company domain.The Time and PassionThe only real factor in the success of a blog content. The author of the blog ‘s and must be passionate about the material available to write too. Often, a business of their marketing coordinator, public relations primary person or someone else, the attraction ‘is already a full plate and say “Congratulations, you ‘ re our new blogger .” For some of them as you would say “Hello, we are the government, we ‘s here Help”, in fact, it’s not really a promotion, but a brake on their time. Blogging takes time and a writer who wants to write. If blogging is something that is usually used of people “in press ” reluctantly come among other things, it ‘s going on in the letter, and the reader is to connect the feeling of lack of interest in your company . “So … What shall I write? ” A common misconception is that the blog topics should flow like wine from the imagination of the author. Unless you ‘re very passionate about your subject, find uniquescary and interesting topics on a weekly basis (or more frequent) can. Use your audience. Think about the types of people who visit your blog, and would know where they ‘play ‘ online. Check blogs and forums in the industry. Search Twitter and Facebook for common keywords in your business. Think about what you often hear clients. Assign someone to point out relevant issues and ask others to write about them. Good writers need topics that ‘s all, most of these Time.now “take on fuel ” and make you a calendar. Plan 10, 12 or 24 posts in advance. If you said “I ‘am going to write a blog post a week, ” frankly, you won ‘ t stress to sit down and find a subject will be too. However, if you ‘ve got a temporary list of pre-selected topics that you only need to grow, the task is much more accessible. Leave it with some subjects, the ” in the pocket” in the future and , so you need never be made from the “fuel “. As important current events, pop-up messages or time-critical always obvious,You can easily maneuver your schedule.Don after ‘s forget the ” social.” The human instinct to belong to social groups, it ‘s the reason why we join sports teams and clubs. Well, if they intend to “Social media ” most people immediately think of Twitter, Facebook, LinkedIn and other networking sites. Recalling that some of the blogs and social media world is a long way to make your blog popular and securing repeat visitors.To your blog go to a real social interaction, you need traffic. To attract this traffic to blogs, forums and networking sites, where did you research your topic. You create accounts and make sure you include a link to your blog in your signature and / or profile. Now talk! Take part in discussions, a link to your own blog (only if necessary: Don ‘t spam). “Insider information ” and offer valuable ‘ t speak to a representative of a corporation ‘s n t even mention your business. They communicate only interested in another user in the subject at hand. If you provide useful information for the community, they ‘s left-click and follow it back home.Once ‘ s to your site, you ‘veis to engage your audience. Or “Comment Bait ” look forward to your contributions, questions directly to the commentators, following opinions, and as much as possible. If you look interested and active in the community, the community will react. For your blog in the future, simply repeat these steps and maintain the community. Do you have your audience research, write valuable posts and participate in communities and off your website. Once you get into the routine maintenance of the blog attention, the content will flow and the steps to be huge first you.By miles behind Eric Rice
Blogging, the latest buzzword in the business fraternity, will finally be taken seriously as a tool for effective marketing and PR adopted. By professionals for TPE, nonprofit, business, blogs extensively for professional promotion.Till some blogs back in time primarily of persons were used for knowledge sharing on a personal level. But traders have blogs as the preferred means to communicate with prospects and clients.Blogs-A start CheckFor reality blogs (or weblogs) are dynamic web pages created, can be written and updated regularly with new articles , thoughts and opinions embraces tool.As through a simple content management today have all predictions suggest that the popularity of blogs, business fad in the short term have proven false. The increasing size and the evolving nature of the blogosphere have made it clear that blogs are here stay.A under the microscope some of the research reports on blogs reinforces this and shows the future of blogs: the blogosphere is more than 100 times that is only three years. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Today, the blogosphere is doubling every 200 days. (Source State of the Blogosphere reportDavid Sifry, CEO of Technorati) Traffic to blogs in the first quarter of 2005 was 45 percent over the same period last year increased! (Source report by the Pew Internet and American Life Project) About 175,000 new weblogs are created every day, which means that on average there are more than two blogs created every second of every day. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Total posting volume increases in the blogosphere continue, shows about 1.6 million messages per day, or about 18.6 posts per second. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Blog readers are 11 percent more likely than the average Internet user, the income of $ 75,000 or more to have. (Source report by the Pew Internet and American Life Project) blog readers tend to shop more online. Corporate Blogging (source report by the Pew Internet and American Life Project) – Value PropositionBlogs emerged as a powerful marketing tool for companies in vertical industries. A blog well written and maintained can have a positive impact on the company ‘s income. Is this the reason for exceeding the value proposition of a business blog, by far, the investment resources, it is called for.The growing popularity ofBusiness Blogging is the fact that: Search engines prefer blogs – Search engines prefer websites that are rich in content, links and is updated regularly. These are distinctive characteristics of blogs. Also, use blogs to facilitate research in the tags to blog sites and search engines tend to take this day very quickly. Blogs and indexed so fast these drives more traffic to the company’s credibility website.Blogs d ‘establish the credibility of blogs can start a business, when the information content is displayed on relevant topics to build trust with prospects and -As customers regularly.Blogs immediate communication forum, blogs offer an open dialogue with customers and prospects and long term a key role in building trust.Blogs improve the adhesion site-people in the new content, interesting and relevant. A well-maintained blog makes repeated visits to the website. Linked Blogs attention of the media – journalists these days see more and more blogs to get an idea of the latest buzz. The regular publication of industry-specific articles, you can generate a business blog free media coverage.Business – Research perspectiveWhat clearly arises from the above is that search engines prefer blogs, corporate blogs and made a significantBlog must be regularly updated with relevant inputs – ideally at least twice a week. Content should be published on the blog writing useful, practical and good. This will be an additional link to facilitate the recognition or site.An answer should always be posted in the comments left by visitors / blog readers blog.Business should ideally be used as forums to exchange ideas and form networks of mutually beneficial Business bloggers.
While the technology behind blogs may sound intimidating, you don’t need to know much about it in order to get started. To blog, you really just need to know how to type. Oh, and write. Good blogging is good writing.
Here’s the skinny on blog technology:
Blogs offer an RSS feed. RSS is usually defined as “Really Simple Syndication.” It’s a way to publish and distribute content online instantly and effortlessly. An RSS feed can be read and viewed online, as on a Web page, or on your desktop via a newsreader (see next page).
You might wonder what the big deal is. How is a blog different from an HTML newsletter if you’re using it as a channel to communicate with customers or prospects? Here’s your answer: blog technology doesn’t use email. Therefore, blogs bypass spam filters and inbox clutter. Continue reading How Blog Software & Technology Work
Who is blogging for business? Lots of companies, often technology-oriented. And lots of savvy marketing types. Here are a few examples of well-written blogs. Note that they are written by one person and in a distinctive voice. Individuals (behind companies) blog. Corporations communicate in marketing-speak, whether it’s glossy collateral or their corporate home page. Which do you think is more persuasive to the reader? Who wants to be marketed at or sold to? Wouldn’t you rather have an intelligent conversation and decide later whether to buy? Continue reading A Few Examples of (Well-Written) Business Blogs
Here’s the plain-language, quickie answer to the “Er, what is a blawg?” question:
- A Weblog or blog is an instant publishing tool anyone can use to add fresh content to a Web page. No tech expertise required.
- Blog is both a noun and a verb. When you blog (verb), you write. When you blog for business you should write coherently, purposefully and with the goal of establishing your company’s credibility and expertise. No drivel allowed. But an authentic, informal voice is encouraged.
- A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
- A blog is the new cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.
- A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette. (More about that below.)