Tailspin’s Strategy

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Tailspin is an innovative and agile organization; it is well-placed to exploit new technologies, the business opportunities offered by the cloud, and the increasing sophistication of mobile phones. As a startup company, Tailspin is willing to take risks and use new technologies when it implements applications. Tailspin’s plan is to gain a competitive advantage as an early adopter of new technologies, especially in mobile devices and the cloud. It hopes to rapidly gain some experience, and then quickly expand on what it learns. This strategy can be described as “try, fail fast, learn, and then try again.” Tailspin has decided to start with the Surveys mobile client application as its first Windows Phone 7 offering.