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Research provides the information to meet the needs of your customers and determine your company’s:

  • target market,
  • proper location,
  • sales projections,
  • product or service line,
  • pricing strategy,
  • advertising placements,
  • credit policy,
  • required working capital,
  • appropriate retail and warehouse space,
  • stocked inventory,
  • required equipment and supplies, and
  • employee complement

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