After you’ve estimated your initial bids, it’s time to actually put those bids in motion!
Here’s the basic process for setting bids for your new campaign from the web interface:
- Create and name a new campaign and ad group.
- Compose your first ad.
- Add keywords.
- Set your keyword bids.
In AdWords Editor, the option to set your maximum bid for a new ad group appears on the very first screens. As illustrated in Figure 4.37, you have the option to set bids—with a variety of specific bid types—before naming campaigns or ad groups,
or composing ads.
Take a breath. You’re doing great. Next month, you’ll begin what we consider possibly the most rewarding part of PPC marketing: the creative—yet strangely scientific—process of ad copywriting!