Managing Effective Public Relations

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Media relations can be very important to your marketing efforts. The best results are achieved when you integrate both online and offline publicity campaigns. News release distribution can be accomplished easily if you have an established list of reporters and editors, or if you make use of a news distribution service.

Maintaining effective public relations delivers a number of benefits to your company. Your company, your products, and your services gain exposure through news releases. Your relationship with current customers is reinforced, and new relationships are formed.