Personalization

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Make it easy, keep it simple! When asking permission to communicate with your target market, don’t have them complete a long form where they have to provide all kinds of information. You want to make it as easy and as simple as possible for your target market to give you permission.

Have a simple form where they have to provide only their email address and their first name. It is important to get their first name so that you can personalize your communication. You want to personalize the text in the body of the message.

Most mail list software programs these days allow for easy personalization of all messages. You want to use a software program that manages all the permissions—the unsubscribes as well as the subscribes. Private mail list marketing for details.