You need to sell the benefits of your e-club and the communication a visitor will receive when he or she becomes a member.
People are inundated with junk email on a regular basis and need to be “sold” on why they should subscribe to or join your communication list. As stated before, they need to know what’s in it for them. “Join our weekly newsletter” just doesn’t cut it. Something that states “Join our e-club to receive our members-only specials, coupons, and sweepstakes” will get you more subscribers. You have to know your target market well and know what is enticing enough to get their permission.