Step 6. Link Strategy


Most of the search engines are giving heavy weighting to link popularity and link relevancy—that is, the number of links to your site from other sites, blogs, social media, rating and review sites, and other places on the Internet. The search engines are getting very sophisticated in the weighting of link popularity, with the search engines giving extra points for link relevancy—that is, how high the site with the link to your site would rank for the same keyword. Other points are awarded based on the keywords in the text around the link pointing to your Web site. For strategies on generating significant links to your site