The Issue of Privacy

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Privacy is a growing concern among many online users. You can boost your mailing list’s sign-up rate by guaranteeing that subscribers’ email addresses are kept confidential and are not sold to or shared with anyone else. If you cannot assure them that your company will use their email address solely for your correspondence with them, they will not feel comfortable giving their email address to you. Provide people with your privacy policy statement. Make them feel comfortable about divulging their email address to your business. To do this, you should have your privacy policy everywhere you ask permission or, alternatively, place a link to your business’s privacy policy in a prominent location on your Web site, especially on your email list sign-up page.

You should never add someone’s name to your mailing list without his or her permission. People really resent receiving unsolicited email, even if you give them the option to unsubscribe.