Tools to Identify Your Competitors’ Links

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The following tools can be used to obtain a list of locations on the Internet that are linked to your competitors’ Web sites:

Google (http://www.google.com)
Enter your competitor’s URL in the search box like this: link:
yourcompetitorsURL.com. The results will contain all Web sites linking to
your competitor’s Web site.

Link Popularity (http://www.linkpopularity.com)
Simply type in your competitor’s URL and it will give you a list of all the
sites linking to that particular site.

SEOCentro (http://www.seocentro.com)
In the SEO tools area there is a link popularity tool. You can put in three
Web addresses and get a report on links to each of the addresses.

IconInteractive (http://www.iconinteractive.com/tools/pop)
IconInteractive has a link popularity tool which gives you information on
links and also an Alexa rating.