What Is a News Release?

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Before you begin your media campaign, you should know what news releases are and how to write them. News releases are designed to inform reporters of events concerning your product offers, your business, or your services that the public might consider newsworthy. News releases can get your company free public attention.

A news release is a standard form of communication with the media. News releases must contain newsworthy information. Companies that continually send worthless information in a blatant attempt to get their name in the press do not establish a good relationship with the media.