Where We Need to Be

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There are only two ways to do more business online:

  • Have more people receive your offer.
  • Improve your conversion rate of Web site visitors to Web site customers.

There are only a few ways to have more people get your offer:

  • Increase the number of visitors to your Web site.
  • Increase the number of people you reach through your social media efforts.
  • Increase the number of people whom you reach with your online marketing in newsgroups, public mail lists, affiliate marketing

Ideally, where we’d like to be in terms of mail list marketing is:

  • Have the right mail list technology.
  • Grow your targeted mail list through permission-based marketing as big as you can as fast as you can.
  • Provide consistently valuable content to your list on an ongoing basis.
  • Learn as much as you can about everyone on your list, building a profile on each person, so that you can
    send more targeted communication through dynamic personalization.

Dynamic personalization

Personalizing communication to your database based on their priorities and preferences.