Array

Packaging and Labelling

Must Read

Playing with Windows Phone Touch and Sensors

Creating your first touch application/game For Windows Phone 7, touchscreen is the most convenient way of allowing the user to...

Providing a “Featured Tip” or “Tip of the Day/Week” to Encourage Repeat Visits

Have a section that offers cool tips that relate to your business, your products or services, or your target...

Easy Home Equity Loans Here

You can get the best current home equity loan rate and insight here if you read carefully.Using home equity...

Second Mortgage Loans Are Cool for Debt Consolidation and Cash Out

With the refinance boom officially over, second mortgage loans are cooler than ever. Many homeowners have been blessed with...

College Parents Benefit From “Kiddie Condo Loans”

Despite its relative obscurity, a great investment tool for college bound students is growing in popularity among savvy college...

Student Loan Consolidation – Credit Rating and Its Effect on Your Interest Rate

Without the ability to get financial aid such as student loans, grants and scholarships, most college and graduate students...
Admin
test

The packaging of products has grown in importance over the past decade. Packaging is part of the actual product. Besides being able to differentiate your products from your competitors by using different types of packaging, it is important to be aware of some of the packaging trends that can affect the demand for the products you offer. Due to advancing packaging practices, consumers are demanding more from packaging. Packaging trends include:

  • recycled materials used to create the package, e.g. recycled paper;
  • packages that are recyclable e.g. bottles, cans;
  • more information (demanded by the consumer and government) on the labels; and,
  • larger print on the labels, due to aging of some consumer markets.

The two latter trends have become an issue for some food processors. The more information they have to put on the label, the less room the have for design and displaying the product. In addition, changes require more investment and expertise to assist in the process.

Sometimes by changing the size, shape, colour, labelling and/or texture of a product’s package, new or bigger markets can be identified for an existing product. For example, regular-sized juice boxes have also been made available in a junior-size, to fit in children’s school lunch bags. BIC packages its disposable lighters in the different solid colours to appeal to consumers’ various preferences. As a variation, one of BIC’s competitors has chosen to package its disposable lighters in translucent coloured plastic instead, so that the amount of fluid remaining is evident to users.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost...

More Articles Like This