Array

Packaging and Labelling

Must Read

Friday: Researching Your Competitor’s Keywords

Monitoring your competitor’s PPC efforts is a good way to keep your edge. By conducting competitive research, you can...

Bases blogs Business

Business blogging is not only a trend, but a necessity. Brick and mortar businesses are turning to blogs as...

Federal Consolidation Student Loan – Advantages and Disadvantages

Federal Consolidation Student Loan is a program under which students are allowed to consolidate their different loans into one...
Admin
test

The packaging of products has grown in importance over the past decade. Packaging is part of the actual product. Besides being able to differentiate your products from your competitors by using different types of packaging, it is important to be aware of some of the packaging trends that can affect the demand for the products you offer. Due to advancing packaging practices, consumers are demanding more from packaging. Packaging trends include:

  • recycled materials used to create the package, e.g. recycled paper;
  • packages that are recyclable e.g. bottles, cans;
  • more information (demanded by the consumer and government) on the labels; and,
  • larger print on the labels, due to aging of some consumer markets.

The two latter trends have become an issue for some food processors. The more information they have to put on the label, the less room the have for design and displaying the product. In addition, changes require more investment and expertise to assist in the process.

Sometimes by changing the size, shape, colour, labelling and/or texture of a product’s package, new or bigger markets can be identified for an existing product. For example, regular-sized juice boxes have also been made available in a junior-size, to fit in children’s school lunch bags. BIC packages its disposable lighters in the different solid colours to appeal to consumers’ various preferences. As a variation, one of BIC’s competitors has chosen to package its disposable lighters in translucent coloured plastic instead, so that the amount of fluid remaining is evident to users.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Top 10 Provinces of Thailand Not to be missed for Travel

10 SuratthaniThe source of the proverbial Chaiya salted egg. Surat Thani is a province with many attractions,...

Underlight As Accent, For Power and The Main Light for Photography

Underlighting, in which fill or accent light comes from under the topic, is not widely used technique in the traditional Portraits, even though it will have...

How To Fix Overexposure As A Creative Tool, The Complete Guide

As an creative tool, overexposure is sort of underrated. What I’m close to propose could be a deliberate and well thought out technique for...

7D Mark II is Canon’s best DSLR cameras without full-frame sensor.

The expected long-awaited Canon EOS 7D Mark II are shipping in November for $ 1,799 without a lens. With a higher price tag, you...

Low key photography and How to isolate your subject.

Low key photography doesn’t depend on underexposure to make its point; the key to low key is that the majority of tones, even correctly...

More Articles Like This