An Introduction to Business Blogging

The Internet is most business people’s primary source of information. When they need something, want to know something or want to learn something, they go online to find it. Sometimes they are ready to spend. What are the chances they will find you? And if they do, what will they find when they get to your website?Even if your business requires physical interaction with customers, blogging can help direct customers to you rather than to your competition. It can help position you as an expert and give you authority, credibility, and a competitive edge in the marketplace.If you are a business owner, you need a blog.What Exactly Is a Blog?A blog is really just another type of website. What makes the two different is the type of content and how it is presented. A typical business website has a static format. It is designed to display information on products or services in a fairly consistent manner, and is usually only updated to add new products, price changes, or other standard information.Blogs are updated consistently and relatively frequently and the content goes beyond the information contained on the average website.Before blogs came along, webmasters had to create and upload new web pages each time they wanted to add new content. Blogs do the same thing, but are much more efficient and user-friendly.Website information is generally organised by category. Blog content, however, is organised both by category and chronologically, with the newest content first. Unlike static websites that replace old, outdated pages with new ones, blogs continually add new content while continuing to display older entries.While blog entries can be sorted according to category or topic, the appeal is in the chronological progression and the ability to see every entry, including those that are months or even years old.Probably the most appealing factor, though, is the reader’s ability to develop a virtual relationship with the blogger. This does not necessarily mean that blogs need to be written on a personal level. In fact, many corporate blogs are not even written in the first person. Blog posts about corporate news are not necessarily there to generate sales, but help build a company’s brand. Of course, many corporate blogs do refer to specific product information, and some companies have one of each.Readers are always looking for new content and more information, and will visit a blog frequently in the hopes of finding a new and interesting post. A blog is the perfect vehicle to attract and develop a following of people interested in your products or service.I would like to leave you with one final thought. Google and Bing are also looking for the newest information about your products and services. Shouldn’t you be the one that is passing that information their way?

Corporate Blogging: Why should you start a business blog to promote and market your small business

A business blog is a great way to expose yourself and your small business. There are a variety of reasons why they’re such a great marketing vehicle. In this article we’ll discuss the top 5 reasons why blogging for business is so valuable and has so much potential.1. Search Engines Love Blogs!I’ve spent a lot of time promoting both my business website and my blogs. From experience I can tell you that promoting a blog is 10 times easier than promoting a traditional website, and the results have been 10 times more impressive. Why? Search engines just love blogs. They’re current, their content changes regularly, and they’re relevant. You have an opportunity to use your most important keywords on a regular basis, and the search engines just can’t get enough.There are literally dozens of blog directories where you can list your blog in very specific categories. This means that those using the directory and looking in your category are very likely to have an interest in your blog. All of these links back to your blog from the directories also boost your search engine rankings.2. Demonstrate Your ExpertisePosting regularly to your blog with insightful comments, observations and lessons show that you know what you’re talking about. Doing this regularly over time will prove to your readers that you’re an expert. It’s far better to demonstrate your expertise than to try and tell people that you’re an expert. Your blog will give you this opportunity3. The Only Investment Needed is Your TimeBlogging is probably the lowest cost form of marketing available. All you need to invest is your time. Of course that’s not an investment to be taken lightly. For your blog to be successful you MUST post regularly. You’ll want to post at least once a week. 2-3 times per week is a more reasonable goal. I personally post 2 or 3 times each week, and this only takes about an hour of time out of my week. This will probably pale in comparison to the time and money you spend on most of your other marketing efforts.4. Connect with People on a Personal LevelMost of what you find on a traditional website, brochure, article or other marketing collateral is very impersonal. People are looking to make a personal connection with those they do business with. A blog gives you an incredible opportunity to be you. It’s important to share some personal stories, history and opinion on your business blog. It will show your reader that you’re a real approachable person. I’ve even had people I’ve never met start talking to me like they’ve known me for years. Later I found out that before we met they’d read my blog.5. Develop Marketing MaterialsOne of the most overlooked benefits of blogging is the backlog of quality content you’ll develop. Successful blogging requires that you post regularly. This means that you’ll be writing several times each week. Do that for a few months and you’ll have material for dozens of articles, maybe even a book! Most of the articles I write started as posts on my blog.Blogging for business provides a great opportunity to expose yourself and your business in a very positive light. Take some time to find a few business blogs in your industry. You’ll quickly see how much value the blogger and their business get from this medium. Then decide if starting a business blog is right for you.

How can corporate blogging Increase your organic SEO results?

Business blogging can provide many opportunities for business owners to promote their businesses online. These days, most of the web users are visiting blogs to gather information regarding different companies or services. If the existing trend is considered, business blogging can create ideal prospect for driving potential traffic to your website in a natural way.But the most remarkable aspect of business blogging is the fact that it helps the main website in boosting its organic SEO results and achieving high rankings in search engine result pages (SERPs).Why Business Blogging Help Your Organic SEO ResultsAdding Content: Basically, business blogging is considered mini-websites where the bloggers from the company post useful and up-to-date information about the company. As these blog entries are introduced at regular interval of time, you can maintain the consistency of adding new content to the website. The regular contribution of content gives search engines a strong reason to help your blogs show up in organic SEO results.Generating Links: To a large extent, the organic SEO results of your website are dependent on the links on your pages. If you are linking to other relevant and information rich websites with high PageRank (PR) through your business blogs, you can enhance your credibility in search engines. Other websites may like to link to your blogs if they find your blog entries relevant and useful for their visitors. These links aid PR passing resulting in higher PR of your blog posts and subsequently, better performance in organic SEO results.Using Keywords: It is no secret that keywords have major roles in improving the organic SEO results of any website or webpage. Through your business blogging, you can promote the most targeted keywords of your site by skillfully using them in the content of your blog entries. If a particular business blog gets high rank in search engines for a particular keyword, the links from the blog can lead traffic to your main website.Tagging: Tagging or posting business blog entries under accurate and relevant categories is a crucial aspect of effective business blogging. Basically, the categories are created on the basis of keywords and search engines rank the pages included in a particular category in the blogs sites. The tagging may not affect your organic SEO result directly, but it influences the ranking of your business blogs for that particular category.Visiting Your Site By Search Engines: Search engines love new addition to content and blogs are the best way by which you can add content to your website. Many companies are creating business blogs in WordPress and the major search engine crawlers frequent to such sites for the updated content. So chances are higher for your business blogs being visited by search engines as soon as they are posted.Business blogging can drive target traffic, gain returning visitors, and build rapport with your target audience. The comment section of the blog posts allows some of the most persuasive and powerful communication between the customers and the company. In spite of contributing to the corporate causes, business blogging is essential for a company to achieve organic SEO results in search engines.

Marketing Guide Book Getting Clients, Keeping Clients: The Essential Guide for Tomorrow’s Financial Adviser (Wiley Financial Advisor)

Finally a book covering the unique career challenges of financial pros getting-and maintaining-client relationships. Position yourself as the type of financial adviser clients want by applying 3 critical elements that can take your practice to a higher level. You’ll keep clients by providing value, listening and seeking feedback. Examples, illustrations, and lists – to put it all to work.

Continue reading Marketing Guide Book Getting Clients, Keeping Clients: The Essential Guide for Tomorrow’s Financial Adviser (Wiley Financial Advisor)

Bases blogs Business

Business blogging is not only a trend, but a necessity. Brick and mortar businesses are turning to blogs as a way to create and establish a sense of community within their employees and customers. Online businesses, especially those trying to capitalize on free advertising, find blogs to be an invaluable tool, as they create their sales funnel and strategic marketing structures. Learn the basics here, and get the most out of the time and effort invested in your business blogging.Get on Your Own Domain and Personalize It — It is absolutely imperative to get on your own domain. While there are free blogging platforms, which are very well known and rank well on the search engines. There is always a risk of having your content monitored and even banned, especially if they think it is spammy in any way. It is not very pleasant to work for weeks or even months on a blog, only to wake up one day and find all your content gone. Not only that, but it doesn’t look very professional to advertise your business blog with a WordPress or blogpost URL. Emphasize your individuality by changing the default design. It might even be worth spending a bit of money to have the same design for all your social media pages and your blog.
Provide Real Content — Your goal is to keep your readers coming back, and suggesting your blog to their friends. This will never happen if your blog is filled with useless information or a bunch of disjointed links to affiliate and sales pages. Make your content really count. Use this space to establish yourself as a real authority. Become a person a value, and your business will inevitably grow as a result.
Link your Advertising to your Blog — This is particularly important to those using article marketing. Most article directories frown upon linking your articles to affiliate pages. Most readers will also be interested in reading any other articles or posts you might have related to the topic they have just read. So, linking your free advertising to your blog will not only improve your blog’s ranking by providing quality backlinks, but it will also help establish rapport between you and the reader. Remember that people are far more likely to buy from someone they know and trust.
Link Your Blog to your Sales-Page or Main Business Page Once they reach your blog, then you can add links to affiliate and sales pages. You can also add banners, AdSense ads, or any other method of monetizing your blog. Especially if you have a self-hosted account, you have full control on the kind, and amount, of links you add.
DO NOT SELL ANYTHING!!! — While your blog IS the place to incorporate your sales links, it is NOT the place to be too overtly sales oriented. Don’t forget that your main purpose is to establish a relationship with your readers/subscribers. So, while adding a call to action IS acceptable, don’t make your entire content a sales pitch. Remember best practice is ALWAYS to provide real content.Follow these simple business blogging tips and you will maximize your blogging efforts. Do your keyword research and get started today!

Business Blogging – Business Tips blog content

Content is the heart of the Internet, and the effectiveness of your content can make or break your blog. If you are new to internet writing in general, there are a few important rules you need to know.Internet writing is a bit different from the writing you did in high school or college. The mechanics (grammar and spelling) are the same, but the audience is different. Some of the rules have changed.There are two audiences on the internet: search engines and your readers. Your blog’s content needs to be interesting and useful to readers in order to keep them on your site. At the same time, it needs to be structured so that search engines can help readers find it, and rank it high enough so that you get substantial traffic.What worked for term papers will not necessarily work for blog posts and articles. Proper format and strategic use of keywords are the two most important factors in creating effective blog content.Keeping It BriefBrevity is a term you will hear quite often from blogging and internet experts, and for good reason: People have very short attention spans online.Readers click through sites quickly, so you need to get and keep people’s attention by providing meaningful content in as few words as possible, while still making it engaging and informative. So how long should your blog posts be?There really is no absolute word count. The general recommendation is that posts should be somewhere between 400 and 800 words.Search engines don’t seem to like articles much shorter than 300 words. This is probably not an arbitrary cutoff. It’s just difficult to provide much depth or information in so few words. When Google can’t find many relevant words in the text, the post won’t rank that high.Don’t be overly concerned with finding the optimal length at first. When you start creating blog posts, it’s more important to format your paragraphs correctly. It’s better to use several small paragraphs instead of one large one. Blocks of text are harder to read on a computer monitor than on paper, so paragraphs should be no more than a few sentences long. Readers need the white space between paragraphs in order to keep reading.In academic writing, you may have been taught that short paragraphs were “thin” and that you should make paragraphs longer. In internet writing, thinness does not refer to length, but to the amount of information the text contains. Keep paragraphs short, but make sure that each one makes a point. Readers tend to scan through content, and you need to make sure they keep finding points of interest.This also keeps people on your blog. Not only do large, uninterrupted text blocks look unattractive, but they can also make readers hit the back button. You don’t want people to go back to the search results, so make your posts as easy to read as possible.Obviously, some topics will require more coverage than others, and you will find it easy to write long posts. Just remember that after 500 or 600 words, readers are not paying as much attention as they were in the beginning of the post. The most important material should be in the first 450 words.If you find that your posts are frequently in the 800 to 1,000-word range, you can always make a two-part post. This can keep people looking forward to the upcoming post, and your writing will already be done.

Business Blogging – the art of headline

An effective headline is one that not only captures the reader’s attention and interest, but also accurately reflects what the article will be about. Above all, it should have the power to make the reader click on it and read the article. The headline should create the expectation of valuable information in the article. Think about how you search for information and the articles that you click on. Chances are you read the ones that a) sound interesting, and b) seem like they might contain information you haven’t come across before.One of the easiest ways to make a headline more effective is to add “solution” or “benefit” words to the subject. When people are searching online, they are usually looking for a solution to some sort of problem. For example, if you were searching for ways to create effective headlines, how likely would you be to click on a blog post entitled “Good Headlines”? Probably not very likely. That headline does not give you much information as to the contents of the article. It might be relevant, but it’s quite dull and vague.You might be more likely to click on “How To Write Good Headlines”. At least it sounds like the article could contain some sort of instruction or helpful hints. Chances are you would probably read “Create Effective Headlines Quickly Using These Five Phrases” because it looks like it will provide a solution, and because you believe you will find phrases you can use.Phrases that can indicate a solution include how to, ways to, why you should, how you can, and so on. Words that imply a benefit are quickly, easily, increase, improve, success, effective and results. To create the headline, let’s call your product or service “My Product.” Simply combine it with solution and benefit words for some engaging headlines:”How To Increase Your Sales Easily Using My Product Every Week”
“Ways You Can Use My Product To Generate More Traffic”
“How You Can Write Better Headlines With My Product And Increase Your Profits”
“Why You Should Use My Product If You Want To See Results”Obviously, there are many more words you can use. There are also several timeless formats such as the list (The Three Top Reasons To…), the inside secret (What You Need To Know About…), and the question (Do You Know How To…)? The key is to create a phrase that makes the reader want to find out more. They should be able to understand what the post will be about, yet be intrigued enough to want to read on and discover what you have to say.When you title a blog post, it’s also important to avoid ambiguous phrases, metaphors, and words with double meanings. While this can be an effective tactic for print articles, it can backfire for online text. When someone reads an article in the newspaper or a magazine, they already know what the publication is about, and they can appreciate a play on words as creative or humorous. If a reader is new to your blog or stumbles across your article online, he or she may have no idea what your business is about. The blog may have nothing to do with what they are looking for.How does this happen? It’s actually very simple. When search engines scan newly created text, they need to correlate the headline to the article text in order to provide relevant search results. A new blog or website that has not yet been fully indexed in the search engines may not have enough other content for the search engines to fully “understand” what it is about. Use this technique judiciously until your blog is more established. It’s also a good idea to include your business or your product name somewhere in the headline so that your blog posts will be indexed correctly and rank higher in search results.You should also be aware that search engines only display the first 70 characters of the title in the search results. There is some debate in the blogging community about whether short or long titles are more effective for ranking purposes. However, since the reader will only see the first 70 characters or so, it’s important to include the “meat” of the title near the beginning. This will make it more likely that readers will see it as relevant and click on it. Avoid too many adjectives and exclamations at the beginning of the title. You have a limited amount of space to work with, so be sure to include a solution word and your product so that readers will see it.As you get more familiar with blogging, you will probably have many flashes of inspiration of topics to write about. It’s good to go ahead and get them in writing as soon as you can. But when you are sitting down to create a blog post, most blogging experts recommend creating the title first. This will help set the tone for your post and keep you on track. When your title creates the reader’s expectation, it’s easier to fulfill that expectation in your post.

Affiliate marketing guide for potential members

Affiliate marketing has one of the most promising opportunities on the internet these days. No wonder many individuals are looking into becoming an affiliate marketer. Almost everyone wants their share of the market. Among the initial ways they do is to participate in various programs that would allow them to earn commissions from re-selling existing products or services online. Aside from the option of re-selling online, they also have the choice to launch their own unique products on the internet market. You may learn more about the aforementioned ideas if you have an affiliate marketing guide. If you intend to become one of the many aspiring affiliates, there are many affiliate marketing programs that you can choose from depending on the niche that you want to specialize in.However, you have to expect that you will be bombarded with too many tall stories of successes. You might be enamored by these stories of earning thousands of dollars in a snap of a finger. Be cautious because not all of them are valid. It is not a wise move to join every program that you will encounter. Any affiliate marketing guide will advise you to have a clear cut plan of what you intend to do as an online marketer. Determine your niche and from it, you make your business plan. Since this online marketing industry can be a bit complicated for a newbie, it is important that you study and learn the most important key points for successful affiliate marketing.Yes, affiliates earn money online but don’t think that everything comes in handy. You have to anticipate lots of hard work to do and at some point, you also need to shell out money from your own pocket. This is just like any other business that also requires capital investment. Don’t fret because for whatever effort you put in, you will also gain profit in due time. Furthermore, it is recommended that newbies learn from an effective affiliate marketing guide. This guide will give you a better view at what this whole industry is all about. One very important thing for a profitable online business is getting good targeted traffic to your web site.This is the major concern of all affiliates because getting traffic means more possibilities of getting more sales. So, it must be your utmost priority how to get traffic to your site. There are many methods on how to attract more people to your webpage and that is what most affiliates are trying to do. That also justifies the presence of various search engine optimization techniques being employed by online marketers. When all things are in place, keep in mind that you need to continuously monitor the results that you are getting from the programs that you have enrolled in.Eliminate those that are performing poorly as they can be an utter waste of your time. This industry will surely teach you to become a dynamic individual. From time to time, you will have to change your techniques to stay competitive. As an aspiring netrepreneur, you have to prepare yourself prior to getting yourself into this online marketing industry. Among the first things that you ought to do is to study this kind of job through an affiliate marketing guide. With the right knowledge, you will realize as early as possible whether this job is indeed right for your.

Four keys are essential to business success Blogging

As a business blogger you realize that blogging for business is different from personal blogging.  It’s important to be clear and specific about how you blog for your business and you must know and use the four key areas that are essential to business blogging success.  These keys are called CODA for short, C stands for Content, O is for Outreach, D is for Design and A is for Action.C is pretty clear – content.  Content is King or Queen depending on your viewpoint.  Content is where you engage people.  Content is where you reveal your expertise.  Content is how you build your presence on the web. Strive to post regularly, post frequently, and stay relevant to what your readers want and expect.  One of the things you can do for finding out what your readers want and expect is to conduct polls.  There are a lot of simple polling applications you can add to your blog from vizu.com or social too.  Find out what your readers want, what they expect, and deliver it.When it comes to content, there’s a subset of four elements to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich.  People go online for two reasons.  First, to find solutions to their problems, and second: to be entertained.  So you want to keep your content focused on educating your reader about your expertise. You want to entertain your readers to keep their attention so be light and conversational.Enrich means making your readers’ lives better.  How can you help them save time, money, be happier?  If you can weave one to all of those elements into a blog post, you’re rocking.  The second element is O.  O is for outreach. When you’re researching other blogs you want to find other blogs in your field; you want to develop relationships with those authors by commenting on their blogs.   The other thing you can do through outreach is linking to other blogs.  Linking is the currency of the blogosphere. In the olden days of the web, we were told: “don’t link out from your website,” because you don’t want to drive people away from your website.  Well, that was then, and this is now, and now the more you link to other resources and other bloggers, the more of a helpful resource you become to your readers.  Plus, you want those other bloggers to link to you too, so it becomes mutually beneficial.  If you are referring to someone else’s blog post, link to it.  If you’re referring to a book, link to it on Amazon or your favorite online bookseller.  If you are referring to a concept or a word or something people may not know, link to the definition in Wikipedia or some other dictionary.  The idea is that you want to build relationships with other people and be a resource for them.D is for design. When you’re thinking about your blog design, make sure your branding is consistent and the visual images are consistent.  If you do have a traditional website, make sure it clearly relates to your blog.  The other thing with design, take a look at your blog and see how easy is it to read and navigate through the blog.  Then the fourth element is A for Action or call to action.  If you want to create a space for people to take that next step to become a client or customer or a patient – depends on what your business is – then you need to get your readers involved and engaged because that’s what builds trust.  Beyond being able to write persuasively, you need to make sure it’s easy for people to find out about how they can work with you.  Make sure you have an About page or Bio page or create stand-alone pages that clearly define what you do, how people can work with you, and how they can contact you. And beyond that, you want to encourage people to actually do something.  So you have to tell them what to do.Taking these four essential keys into account when you are building your blog will help you realize much success from using it as a business building tool.

Niche Internet Marketing Guide

Niche marketing is one of the best way to make profit because you are targeting small market which has less competition. Here are my niche marketing guide:Finding Niche Market Using Google AdWords
Keyword analysis: Global Monthly Search Volume more than 500 with 3 word keyword
The main keyword avg CPC must be higher than $3. If it  is “best forex strategy”, the “forex” must have average CPC must be higher than $3.
High paying niche is finance, health, and hosting.
Your keyword should be easily expandable.
Domain nameUse your keyword name as your domain. So if keyword is “best option strategy”. The your domain MUST be bestoptionstrategy.com.Content
Make 10 article with each different keywords
Make 1 article each month to make Google thinks your blog is fresh.
Promotion
Submit 10 articles to ezine article with links to your main blog and inner page. This will cost $30 if you outsource you article writing.
Submit to blogcatalog, technorati, and mybloglog. Put it the right keyword and description.
Do blog commenting, forum posting.
Create a squidoo lens, blogspot, and wordpress blog with your 10 articles. All pointing to your main blog and pointing to each other.
Time of work
4 hours to make the blog
2 hours weekly
Important plugin
whydowork.com/blog/whydowork-adsense-plugin/
wordpresssupplies.com/wordpress-plugins/auto-tagger/
Blog Layout
Put adsense in top article, and top sidebar
Show only one PAGE at your homepage. This Page will have 300 words explaining basic things of your niche. You will promote your affiliate product using this Page. Use tinyurl for your affiliate link and make it nofollow.
Put 10 links pointing to your 10 rich keyword articles in your home page.
Sidebar banner promoting your affiliate link