Black Friday 2011 Sales Expected to Zoom Past Black Friday History


Black Friday is undoubtedly one of the most awaited shopping festivals. And when I say festival, I mean that in the literal sense of it. Just come to think of it, the oodles of offers from different stores at mouth watering prices. Like they say, nothing in life comes for free, you have to pay a price for everything, this Friday usually falls after Thanksgiving and right before Christmas. The festival has the potential of turning the shopping space upside down with its mouth watering deals from none other than some of the biggest names in the industry.However, some of the best paradises wherein a buyer can actually get a hold of latest deals includes names like 6Ave, Ace Hardware,, Best Buy, Dell, Dick’s Sporting Goods et al. Initial figures which were at some time, over the years, released by these stores took the internet shopping space by storm which refused to recede.Reports suggest that during 2009 and 2010, online retailers experienced a phenomenal growth of about 15.9 per cent in sales hitherto therefore the price range of an average order also rose 12.1% from around $170 per order to $190.80.With the concept of online shopping having made things more simpler for the customers, the sales during Black Friday 2011 is anticipated to rise meteorically to $1 billion when compared to that of $ 595 million during 2010.During Black Friday 2011 one can expect even greater growth as more number of people have easy access to the internet, which is also compounded by mobile connectivity. As per data records from 2010, about 5.6 per cent of traffic in 2010 came from mobile connectivity, which was calculated at 26.7 year over year release. It is, however, anticipated that the number of shoppers in 2011 is expected to rise to a whopping 200 million in 2011 when compared to that of 195 million in 2010. Savings will be the primary approach of the customers in the upcoming Christmas.However, if one were to rely on the archival data provided by National Retail Federation, during 2009 and subsequent years, the avid shoppers spent around $ 45 billion whereas the actual figures stood at $ 41 billion, which is, in any case, expected to multiply during 2011.All these abysmal results are sure to shock any layman. But the truth is, it will MULTIPLY over the years. Many studies and polls, which were conducted ahead of Black Friday 2011 suggest that online shopping is the next big thing and a number of respondents are good with the fact that they will carry out their holiday shopping sitting at home without giving into their spouse’s demands.