When Should I Shop, on a Cyber Monday or on a Black Friday?


You adored that 52 inch wide-screen LCD TV for six months now. However, you have put off the purchase up until November’s Black Friday Sale, a time when prices go rock bottom. So you held onto that piggy bank, saving every penny that you can spare, so that by the time that the clock strikes twelve, you can dash your way to the store shelves and finally acquire the gadget of your dreams.Then came reality: you realized that five hundred other people want the same thing, and they came to the store right before you did. To make matters worse, the store only has a hundred units of it in stock. Darn!Don’t fret. You are not alone. This is something that a lot of Black Friday shoppers have gone through at some point or another. Amidst the frustration, you might want to ask: “So what do I do?”The answer is very simple: Don’t shop on Black Friday. Shop on Cyber Monday instead. But before you go bonkers over this, let’s first have an understanding of what these two days are.Black Friday marks the start of the Christmas season, a time when retailers notice a massive rise in sales rates, thereby enabling them to sell their wares at a lower price without suffering financial loss. Slashing margins by giving discounts to customers may hurt the profitability of a particular product, but this loss is countered by the sheer number of units sold in such a short span of time; hence the never-ending sales promos.Cyber Monday is the Monday immediately following Black Friday, where a similar Black Friday phenomenon happens online. Instead of regular walk-in street shops, internet merchants give out discounts in their online offers.For a holiday shopper, Cyber Monday trumps Black Friday, and here five excellent reasons why:1. Cyber Monday’s product offerings are wider in range than Black Friday’s.When you shop online, you can even find prices that are much better than what the local store offers. Anything – even a manicurist’s service – can be bought in the internet today. Instead of having to choose between two or three brands in the local department store, wouldn’t it be awesome to choose among a longer list of products?2. Cyber Monday’s product offerings are cheaper.Since websites require dramatically lighter maintenance on the company’s end, the products are often cheaper than what you would end up with on a regular Black Friday sale. Most websites offer free shipping and handling (or at least, an enormously discounted S&H rate) so you can save more time and money, as you won’t have to pay for gas.3. Cyber Monday promo items are less likely to run out.Because you are buying from a central website, their storehouses and supply chains are more efficient than regular stores. This makes them less likely to run out of stuff to sell. Just imagine wasting your time on a beautiful Black Friday morning simply because that particular gem you’ve been lining up for has gotten sold out 2 minutes right after the store opened. These things do happen, just like that event in a New York Wal-Mart store a year ago.4. Cyber shopping is generally safer than conventional shopping.You won’t have to worry about potential hair-pulling incidents which happen a lot on Black Fridays. People tend to become grumpier than usual when they’re pressured for time and are tightly packed in a small space – just like what happens to department stores on a Black Friday. By purchasing what you want online, you will not have to worry about these things anymore. Oh! And you won’t have to worry about pickpockets either.5. Cyber shopping gives you more time to think it over.Everyone is on a rush on a Black Friday, and that includes the retail store clerks who have to attend to so many customers all at the same time. This makes it difficult for you to get questions sufficiently answered. If you shop online on Cyber Monday instead, you will a better opportunity to research whether the product that you want to buy is something that perfectly fits your needs.These are just five of the many advantages of shopping on a Cyber Monday instead of a Black Friday.Shop on Monday. That TV can wait… online.