The day after Thanksgiving in the US signals the beginning of the end – the mad shopping frenzy that beats a path to Christmas Day and leaves a trail of exhausted shoppers in it’s wake.For most Home Party consultants, however, the holiday season is quickly winding down, and many consultants find themselves in a slump from around December 9 through the end of the year. In fact, many consultants – and some companies – close their doors for the last two weeks of the year – despite the potential for additional sales, parties and possible recruits.Black Friday shouldn’t be a one-day-of-the-year occurrence. Retailers pin their profit dreams on the single biggest shopping day of the year – and many find their dreams dashed on the rocks if sales aren’t all they imagined.What can you do to make your sales cycles more consistent? What can you do to make every day Black Friday – that is, more profitable?Diversify. Don’t pin all your hopes on one show on your calendar – or one month (or day) of the year. Every day that you have a show, your office is “open for business”.Consistency. Touch your business regularly. Have business hours – even if it’s only one hour a day. People like consistency and prefer to do business with you when they know what to expect.Over-deliver. Rather than slash your prices to the absolute rock-bottom – or create a loss leader for yourself to pull in more sales, consider adding more value to your customer’s purchase. Perhaps free training on the proper use of a product, or a special recipe, or hand-written thank-you note. Not a coupon. Coupons are NOT value added. Coupons imply that the customer must spend money with you AGAIN in order to get the benefit. Give value, get loyalty.Consistency. Say you’re going to do something. Do it. Then do it again, just like you said you would.Accept nothing less than the best for your clients. Notice that many of the companies going out of business over the 2008 holiday are the low-price competitor. Price is a minor consideration in the customers eye. If the value of the offer is 10-100 times greater than the cost of the investment, the customer will buy.Consistency. There’s nothing like getting what you expect time and time again. McDonald’s is McDonald’s is Mcdonald’s. You’ve seen one, you’ve seen ’em all. Just like Krispy Kreme.Reward your best customers. Give repeat buyers an additional incentive to continue shopping with you. It is far easier to keep a client than it is to gain new ones. Invest some of your advertising budget in client retention.Consistency. It may be redundant, but it’s important to be consistent in your business.Serve ALL your markets. Do you have clients that prefer to shop online or in person? Don’t ignore them. Use direct response mail and email to reach out to your customers in the way they want to be reached.Consistency. Need I say more?Building a profitable home party / network marketing business is a bit like dollar-cost averaging. If you do the same amount of work every day, over time you’ll see a greater return on your investment. Some days may be up, and others down, but if you’re consistent in building your business the RIGHT way, you’ll be ahead of the curve at the end of the year, and every day can be Black Friday.© 2008 Lisa Robbin Young. All Rights Reserved.
“From “Black Friday to Cyber Monday”Many moms, dads, and grandparents have patiently waited the biggest shopping day of the year to find the gifts of loved ones around the world. Most shoppers wake up before 5:00 AM, drive many miles to participate in this busiest shopping day of the year. Over the years there have even been stories about people waiting in line for more than 4 hours for a long awaited game, or newly launched product.We’ve all heard about “Black Friday”, the Friday after Thanksgiving when shoppers still reeling from the effects of tryptophan wrench themselves out of bed at 6 A.M. to catch holiday shopping bargains. But what about “Cyber Monday”? This new term applies to the Monday after Thanksgiving when consumers return to work to take advantage of shopping online with fast broadband connections. Generally, 58 percent of all online shopping is done in the workplace, but 88 percent of Cyber Monday shoppers made purchases from the office.Last year’s Cyber Monday sales totaled $687 million, up from $484 million last year. So, although Black Friday’s storefront shoppers have slacked by about one million consumers since last year, Cyber Monday welcomed two million more shoppers to the Web this season.
Although rarely reported, there are many that dread Black Friday because of the heavy traffic, overdrawn bank accounts, and domestic arguments over finances.I feel obligated to tell all who want to do holiday shopping without getting dealing with traffic, and the other headaches of high impact shopping that there is an alternative.Cyber Monday takes place the first Monday following Back Friday where you can do more in much less time and the great thing about that is you never even have to leave your home.If you are a holiday shopper you can participate in both shopping days and really have the best of both worlds. I have listed below some of the advantages both “Cyber Monday” and “Black Friday”. Although I am not much of a shopper I recognize the importance of balance in order to avoid the stress and negative impact that can result between Thanksgiving and New Years.December is a month that unfortunately has a bit of devastation for many American families because of the financial decisions that are made during the holiday shopping season. For example:o More people announce decision for divorce during December than any other month.o More people attempt suicide between December and end of January than other months of the yearo Family bankruptcy and financial woes are strongest during the first quarter of the yearAdvantages of Participating in Black Friday1. enhance your local economy2. have a holiday experience when shopping with loved ones3. Get a head start on holiday shopping4. Occurs shortly after Christmas club money is available5. Occurs during Thanksgiving holiday (Schools closed and usually non workday)Advantages of Participating in Cyber Monday1. You can purchase holiday gifts without ever leaving home2. You can make thousands of dollars so that there is no debt in Januarya. Because millions of consumers are on line looking for specific holiday gifts you can do the following to make sure you are getting paidi. Become an affiliate for major merchandisersii. Purchase resell rights to digital products and sell themiii. Attend trainings where you can learn make money this holiday seasonb. Have many items shipped directly to the recipient with Free shipping3. Get ongoing discounts for using the internet for your purchase4. Earn residual incomes that will pay you long after the holiday season5. Position yourself to even quadruple your 2008 holiday income while saving time and money.2006 was my first year participating in online holiday shopping, and selling and it literally changed the way my family lives are lives for ever. Remember “Cyber Monday” is responsible for $687 million in online transactions 2006. Although “Black Friday” is down in annual revenue, as you can see it’s really not down at all. Shoppers now are shopping on and offline and you can too.Now I am aware that many folks right here in Tampa are not use to using a computer for more than email, solitaire, and games, however you can definitely turn your computer into what I call an ATM, and a Shopping Mall at the same time. I am sure you agree that this is a wonderful combination.I have listed some tips for the Black Friday and Cyber Monday for you below.o Save time during the holidayso Take advantage of free wrapping offered by most departments storeso For Black Friday participants get started at approximately 5:00 AM to avoid most of the heavy rusho For “Cyber Monday” shoppers, ship gift items as early as possibleo Save Money during the holidayso Visit the site of the store in which do your shopping now and look cyber Monday promotionso Ship gifts to loved ones early to avoid sending overnighto Look early for the many free giveaways in sales papers and online for all sorts of products (batteries and many other items)o Make money during holiday shopping seasono Get to a training as soon as possible to learn how to leverage these huge consumer days (this will pay for all of your shopping)o Look up places online where you can lean how to get the most out of the holiday season shoppingo Set a goal of how much you are determined to make this year to offset your spending. My first year I made over $3,800$100-$500$500-$1,000$1,000 and upo Remember the importants of both “Black Friday” and “Cyber Monday” so can truly leverage botho Recognize that Christmas holiday time really has nothing do with shopping in it’s true meaning. However you can have more time to focus on the true meaning if you are not caught up in using your off days for shopping.On November 3 at the Westshore hotel from 9:00 AM to 7:00 PM, D. Golden & Associates, Inc. will host a free training “How To Pay For Holiday Shopping”to show Tampa residents how to face participate in the “Cyber Monday” and even “Black Friday” shopping without negatively impacting your family budget and more. During this event we will be giving away gift cards and more.
What is the difference between a good salesman and marketing? The most important is the ability to anticipate market needs and trends to really is the core of marketing. Marketing Manager, to be able to predict whether a question is a piece of luck, the company is. Given these forecasts are based on facts and figures, not emotions. Companies that “smell blood” can (anticipation) and the “go kill” (ready for the next boom in demand), we can always manage to get their hands most of the administrators to help the market. changes in the market and anticipate consumer preferences, requires a robust information system, known as marketing information. Marketing information system to collect the relevant information, organize it into something meaningful recommendations based on these numbers, and stored for future use. All parts of the marketing information system that is missing one of these three units is the only obstacle to business.Among these three elements, the first of which is the most important since the efficiency of the system depends on the availability and accuracy of the information. There are two types of resources typically used for data collection. Basic resources, which makes the company itself, through various media (interviews, observation and consumer behavior, etc.) and secondary resources, which uses an external Web page (eg, research, governmental or professional). All of these measures has its own advantages and disadvantages, and it is to be involved in decisions to carefully choose the font, the quality of the information necessary and cost.Then organization that classifies and organizes the information into something big “is useful. When the data were obtained from the basic resources, then the task is to organize the information should not be a big problem, but if a different use of resources, it may take some time in various parts of the data. This was also of high-performance computers and data in the electronic forms.Last results and decisions on the basis of these data stored easier. This is mainly made by management, but the success of these decisions are exclusively on marketing information data. As you can see, the market information system is a prerequisite for important decisions, but many companies continue to function well without MKIS .
“Eight months after publishing my first e-book I was earning enough profit to be able to dedicate myself full-time to writing and selling e-books.” That statement from the author along with the current statistics of thriving e-book and e-reader sales are all the motivation you will read in this guide, as the rest of the book is dedicated to clearly and thoroughly explaining exactly how to create, publish, market, and sell your own e-book.
The E-Book Handbook is a comprehensive guide that will help you create, publish, and market your own e-book and sell it online through Amazon, Barnes and Noble, and Apple – all easily and inexpensively.
Using the knowledge, tools, and tips gained from the author’s experience as a best-selling e-book writer, The E-Book Handbook clearly and thoroughly explains every step of the e-book process from formatting through marketing.
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How to Publish Your Children’s Book provides a working knowledge of the children’s book publishing process, explains the importance of understanding audiences and marketplaces, and offers a proven system for selecting and approaching the right publishing firms. The author also offers practical tips and advice from experienced editors and publishers, as well as insights from such popular children’s book authors as Jane Yolen and Johanna Hurwitz.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his ex
Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You’ve designed the perfect app, and you’re wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps.
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Gone are the times when most authors could relax and let their publisher sell their book for them. Nowadays, in a climate of increasing commercialisation, the majority of authors, both new and established, are discovering that they get no help at all. For the self-published (a rapidly expanding market) this has always been largely the case, but now nearly all authors are faced with the task of having to market and publicise their own book. The prospect is a daunting one, but without some form of self-input it is rare for any book to sell in significant quantities. However, exactly what needs to be done to generate sales, and to create a reputation for a book, is often a mystery. Thus, Seriously Useful aims to demystify the processes in a concise, lively, and highly readable way. Although primarily concerned with making sales, it also offers some very useful pre-publication advice, including the options and benefits of self-publishing. In addition it reveals some essential inside inform
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka “The Social Media & Marketing Scientist,” shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you’re a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
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A companion to Paula Black’s Amazon bestseller, “The Little Black Book… A Lawyer’s Guide To Creating A Marketing Habit in 21 Days”, the “Create A Marketing Habit Log” presents dedicated marketers with the tools to make consistent, daily marketing a lifelong habit. Free of lengthy sessions or hours of work, the log maps out systemized steps toward reaching realistic goals. Readers are handed everything from a “weekly action log” to solidify plans, to a “contact log” to break down their most valuable business development relationships, allowing them to take destiny into their own hands and continue on a journey to Do Something Every Single Day.
About The Author
Paula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with eve
Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to