Did you think that Facebook would overcome Google in terms of advertising. Whether it is because of Google “Slaps” where marketers are doing inappropriate things in their promotions or being ignorant of the fact that you can learn skills if you take the time to listen, there are still ways to be successful advertising online. If you think about it, newspapers are getting smaller and disappearing altogether, while more people are turning into the computer to stay up to date to whats new or working now.If you are like the average marketer you maybe have even invested and seen no results because you are setting up your campaigns incorrectly without any vision or guidance. In reality most of us do not have the time to do this and go in blindly to setting up PPC, or pay per click. Why should you spend hours and days trying to learn something totally new right? While you are doing this continued education, you are not spending time getting the right ads driving traffic to your site of choice. Wouldn’t it be nice if someone could do the hard work for you and let you know the proper way to get your online marketing squared up.In this economic state we live in today, we can not afford to waste money on campaigns that bring little or nothing back to us in terms of residual benefits. Imagine if there was someone out there who would do this for you when you are at your weakest moments? Imagine if they donated their time to help you become successful. These people are out there, but finding them is sometimes the trickiest. Whether you sign up to multiple forums on your topic (and leave a signature if you have the slightest business sense) and gain knowledge form the posts available or decide to invest in a traffic course, the options are plentiful online. But with certain changes and FTC guideline updates, big brother is making it harder to be successful.Find tips where you can and share them alike. Go in with some education so you are not one of the online marketers who gives up stating the system failed them…As I frequently say, “it’s not the tool, it’s the person using it.” Do not rush through advice but seek out more so you can fine tune your work efforts to maximize your ROI, or return on investment. I am going to seek out the advice of others on Black Friday instead of fighting the crowds this year, so see how I can improve my campaigns and at the same time help out the Make a Wish foundation. How about you?
Cyber Monday-a clever ploy by online retailers and marketers to increase sales or an actual high-volume sales phenomenon? Honestly, it’s probably a little of both. Seeing as though the day was created in 2005 by Shop.org as a way to compete with Black Friday-the either most dreaded or most blessed shopping day of the year depending on your personal disposition and professional position-it is most definitely a marketing tactic. I would be naive to think that Shop.org did no research prior to announcing the special day. And I know for a fact that there is data to back up the increased sales figures. Therefore, it is certainly a high-volume sales day. For brevity’s sake, let’s just chalk this one up to a chicken-or-egg conundrum and move on to another issue.Just what day exactly is the real Cyber Monday? Is it the Monday following Thanksgiving, when people return to work and begin their online shopping while they should be doing work? Or does it fall closer to Christmas Day? As we reported last year in “The Real Cyber Monday,” our data shows that sales were highest on December 18th, the Monday only one week before Christmas Day.The Atlas Institute’s recent Holiday Online Shopping Report: 2006-2007 reveals that the true Cyber Monday 2006 fell on December 12th, two weeks prior to Christmas. The Atlas Institute believes that Cyber Monday is the result of last-minute shoppers’ confidence in receiving shipped items on time. After Cyber Monday, online sales dropped significantly; however, online traffic and number of ads delivered remained high as shoppers researched items they planned to purchase offline.While our report is based on a smaller scale, we believe it to be more intimate and revealing. Our findings were gleaned from client campaigns that we personally ran and data was compiled by proprietary PPC management technology. This data revealed that December 18th, contrary to the Atlas Institute’s December 12th conclusion, was the real Cyber Monday. Even though shoppers resigned to higher shipping fees, they were more than confident that their orders would be delivered in time for Saint Nick’s stealthy Yule time deposit.The data we gathered came from retail sales that were the product of search engine marketing ads. This data also revealed-in line with the Atlas Institute’s report-that Mondays and Tuesdays were the highest sales volume days during the entire 2006 Holiday online shopping season. The Atlas Institute went further to expose the early afternoon shopping trend; a sales spike was observed on these two days between noon and 4 p.m. Whether people were shopping at the office due to work avoidance, higher-speed Internet access or, as we speculated last year, to escape snooping family members, the phenomenon stands true and is sure to repeat itself again this year.The Atlas Institute predicts that December 10th will be Cyber Monday 2007. Based on our Internet marketing reports from 2006, we’d like to wager that Monday, December 17th will be the top online shopping day. Either way, online retailers and marketers should already be well prepared for a rush of Internet sales from now up until nearly Christmas Day. And if trends continue to rise from previous years, the 2007 holiday online shopping season will far exceed that of 2006 in traffic amount, online sales and return on investment for marketing efforts.The Atlas Institute suggests that online retailers and marketers take advantage of the high traffic volume and increased ad consumption even after their Cyber Monday comes and goes. As the graph below reveals, December 20, 2006 delivered the most ads of the entire holiday season. This means that people were still using the Internet as a resource for comparing and locating retail items.Because these individuals were heading to brick-and-mortar establishments rather than purchasing items online, the Atlas Institute suggests a strategy that we have been practicing for years-highlight your unique shopping services, such as “in-store pickup,” “guaranteed shipping” or “hundreds of in-stock items” in your search marketing ads. Additionally, we plan to set day and time parting strategies to increase exposure of our clients’ ads on Mondays and Tuesdays during the hours of noon and 4 p.m. We anticipate more competitive keywords bids, but the increased number and oft-frantic nature of searchers should not disappoint sales figures.Stay tuned for an article after the holidays when we analyze actual data and reveal the true Cyber Monday 2007. I’m sure the anticipation rivals that of making a last-minute Cyber Monday 2006 purchase and patiently watching the driveway for a delivery truck.