Over the next several weeks it will be the case that millions of Americans start to look for Cyber Monday 2010 sales and deals. The sales ad for most online retailers will not be leaked until sometime in November but it is usually the case that some of the inside sources have some very valuable information on what items are sure to be discounted on the Monday after Thanksgiving. One of the largest online retailers in the world is Amazon and their sales ad will likely be dropped sometime during the early part of November.When looking for computers on sale during Cyber Monday it is often the case that costumes look to Amazon, Overstock, Best Buy or other online electronics retailers. These retailers are able to buy in bulk so they have the ability to pass the savings on to the customers. Before making any computer purchases as Christmas gift ideas it would be very smart to at least check out the Black Friday and Cyber Monday sales and deals from these major electronics retailers. There might be savings of hundreds of dollars by simply being patient and waiting for these huge discounts.With the advancements in technology and blogs it is now the case that American customers can find a great deal of information on upcoming sales well before the ad paper is released. It is important to realize that you will want to make 100% certain that this ad paper looks accurate as there are many programs that can adjust photos and pictures to make ads look like the real thing. Most of the time there will be several ads floating around the Internet so by completing some due diligence you will likely be able to find out just what computers will be on sale on Cyber Monday.When sitting at work on Cyber Monday millions of Americans will do some Christmas shopping. All those gifts that they did not by on Black Friday will likely be purchased on the Monday after Thanksgiving. Unfortunately, there will be some online retailers that have a problem with capacity as some websites get bogged down when a certain number of users are trying to purchase a product. With this in mind it would be a good idea to get up quite early and get all of your purchases in before the rest of America starts surfing the net. Some users will stay up past midnight on Sunday just to gain the opportunity to lock in these great deals.
From “Freaky Friday” to “Manic Monday” (otherwise known as “Black Friday” and “Cyber Monday”), we are inundated with reports that tell us how incredibly important those days are for the recovery of our economy. This last month of the year could make up for a year dripping with red ink.Have you caught the “fever” yet? Are you in a buying frenzy because you fear there will be a scarcity of the products you hope to purchase? Are you terrified that the greatest sale in history will evaporate before your very eyes if you don’t buy that “something” this very minute? Can you resist these “sales of the century” without a guilty conscience? After all, you might save your family a buck or two!Does your heart throb at the sound of the cash register, the click-click of the credit card machine, the whooshing sound of money diving out of the ATM?Welcome to the wacky world of Christmas shopping. Within nano seconds, Halloween items were purged from retail shelves and immediately replaced with Christmas merchandise. Retailers collectively by-passed the bland Thanksgiving (translation: non-gift giving) holiday for the lucrative (hopefully) Christmas holiday.Black Friday signifies more than the end of the useless Thanksgiving holiday, which only benefits restaurants and supermarkets, it represents the last hope for retailers to recover from a year of lackluster sales from an economy plagued by a prolonged recession and high unemployment. It is do or die time. Literally. You could almost hear the retail mantra throughout the land…”Forget that worthless Thanksgiving holiday, the real money is in Christmas.”Gifts, parties, new electronic toy launches, corporate bonuses (or not), the competition was palpable on Black Friday. The stores parlayed for the best starting times: 5:00 am, 4:00 am, 3:00 am, and the winner was -12:01 am. Why wait one minute longer than necessary?One only had to look at the recap of the news on “Black Friday” night to wonder, “What recession? What unemployment? What credit card crisis?” To paraphrase Mr. Shakespeare, “The pay’s the thing.” And so, the games began with the roar of a crowd of desperate shoppers seeking deep discounts and once-in-a-lifetime bargains. The pressure to “buy” and “buy right now” will be kept on the vulnerable consumer until the end of January, when the after-Christmas sales offer “deals too good to refuse.” Deals that will never again, in this century, ever be repeated.Can you bear the heat? Will you break open your piggy banks? “Borrow” from your kids’ college funds?The clock is ticking…do you know where your wallet is?5 things to remember before you whip out your credit or debit card:1. The sales will increase exponentially until Christmas Eve, and will escalate even further after Christmas.2. There is no scarcity of products. This is an effective marketing technique and has no basis in reality.3. Avoid the “mob mentality.” In other words, if you are standing with a crowd while you wait for the doors to your favorite store to open, you will get swept up in the buying frenzy. Remember, there will be more than one iPod on this planet for you to purchase at a great price. The mob will run over you and/or knock you out to snatch a desired item from your hands.4. Do not buy with your emotions. Prepare a list of gifts you hope to purchase.5. Do not buy something just because you think it’s a good deal. Have a budget and stick to it.
The Meaning of Black Friday in the United States has been used in numerous themes, dating back the 19th hundreds, where it was related to the financial disaster in 1869. The earliest uses of the word to represent the day after Thanksgiving comes from or references Philadelphia and refers to the arduous traffic on that day, even though most modern uses of the expression apply instead to it as the start of the period in which retail merchants are in the black.The expression Black Friday started to receive wider publicity about 1975, as displayed by a pair of newspaper articles from Nov 29th, 1975, both of which were datelined Philadelphia.Black Friday is not an official break, but many workers have the day off except for those employed in the retail sector, which boosts the quantity of probable purchasers. It is additionally the name that has been provided to many disastrous events, while it appears that terrible things take place fairly frequently on Fridays. Considering that Thanksgiving falls on the 4th Thursday in Nov in the United States, Black Friday takes place amid the Twenty-third and the Twenty-ninth of November.The regional media regularly will cover the event, referring to how early the bargain hunters began lining up at various shops and providing video and pictures of the customers standing in file and subsequently leaving with their acquired articles. Some conceive this policy originated from a concern that rivals will cut prices, and customers may comparison shop. Similar to Black Friday, Cyber Monday is frequently mistakenly expressed to be the busiest shopping day of the calendar year for on-line purchasers, even though in truth a number of days following the holiday buying period are busier. The intensified capacity of customers purchasing non discounted things causes Black Friday to be profitable for retail merchants notwithstanding they do not receive much gain on intensely marked down goods.Whilst it is not a forecaster of all-inclusive holiday season transactions, the meaning of Black Friday is an influential financial yard stick of individual’s readiness to spend throughout the holidays.
This is the time of the year when we begin to get into the holiday spirit. We begin to reflect on what we have done through out the year. We start to think about what we are going to do during this holiday season.We think about the people that we have not seen all year. We begin to wonder what those family members will look like after a whole year of not seeing them. Some people start to make their travel plans while others begin to prepare for people to come visit them at their home.When you think about the people that you love you begin to think about what you should buy them for a gift. Most of us feel obligated to buy things for everyone that we love but we can not always afford to get something for everyone. When you take advantage of the big holiday sales it makes it more affordable.This is why most people wake up extra early the day after thanksgiving. For some people this is fun and for some folks this is just a big hassle. Black Friday has become old fashioned.For those of us that would like to take advantage of the great deals of Black Friday but just do not want to get up early and fight with the madness that takes place in the stores there is an answer.
The answer is called Cyber Monday.Cyber Monday is when all of the stores offer huge discounts on their website. This is a way for us to get the same great deals without having to leave our home. If you have not had a chance to researce this amazing holiday shopping experience I will give you some resources to get you started.Happy Holidays,Ben Povlow
As a business owner, there are only two things you pray for. The first is a government mandate that all citizens must purchase your product or face a fine or jail time. Those in the car insurance business are smiling because they know this is so true. The second thing on your prayer list would be some type of national or global holiday that almost compels people like mindless robots to buy your product or service. Many retailers can attest to this during the Christmas season. With that said, there are three reasons why this season many retailers may find themselves in a situation where this coming Black Friday and Cyber Monday might not turn out to be so lucrative.The first reason this season may be the last for many retailers is the ongoing global recession. This is not to say that people don’t have money because they do. What is happening though is that those with money are now holding on to it tighter than ever before. For the first time ever the national savings rate in America is actually increasing. While this is good news for every financial advisor out there, it spells really bad news for those businesses who rely on a spending bonanza during this time of year. Many of their customers are now spending less luxury items and are investing more in the basics like food, water and shelter.The second reason for the expected slump in holiday sales this year is the massive layoffs, job cuts and skyrocketing unemployment numbers. If you recall, we stated above that the national savings rate is actually rising for the first time in decades. If this is true then that would mean that prior to this economic downturn, almost no one was saving. What this says is that when you have such widespread unemployment, those who now find themselves unemployed were not saving when they had income. Now that they have no income, they are subsequently struggling to pay the mortgage, put food on the table and keep the light on. Do you really think these are the individuals whom you will see lining up outside the Best Buy stores to load up on the latest electronic device?The final reason for a slower than expected holiday sales season, is the continual reliance on an old business model. Despite the obvious evidence to support this fact, many retailers are ignoring the internet as a means to generate awareness about their business, increase revenue and decrease expenses. With a traditional retail store, much of your money is tied up in inventory, staff and overhead. Margins are already slim and are getting slimmer by the moment yet many store owners refuse to move toward a more profitable business model. For less than $124 dollars a month, you can take your average retail store and put it totally online thereby reducing the overhead by as much as 57%. If you get rid of the excess inventory and find drop shippers to handle the delivery of your goods, you can shave another 16%.The time to change and adapt is here and unfortunately many of the well known retailers you’ve come to know and love are about to become extinct. Those who survive will have adopted advanced guerilla marketing strategies that allow them to free the money once tied up in ridiculous overhead expenses so they can capitalize on the segment of the market that is purchasing.
If you are buying a Blu-ray Player on Black Friday or Cyber Monday, you should be able to find great prices on some very good Blu-ray Players. Having a choice on what to purchase is not a bad thing. But it can make the task a little more difficult. And deciding which Blu-ray Player is the best one for your home, especially with all the Blu-ray Deals this Holiday Season, can get a little daunting. The key is to decide what you want from your Blu-ray Player and choose accordingly. This task should not be too hard to accomplish, but to help you with it, here are a few things to consider.Internet Connectivity is found on all new Blu-ray Players. And if you are going to take advantage of this feature, you may want to get a player that has integrated or built-in Wi-Fi. This will make your life a lot simpler. Since most people do not have an Ethernet Cable running through their living rooms. Players with Wi-Fi are easier to setup with your wireless Home Network.With yourplayer connected to the internet you can access online streaming services such as Netflix, Vudu, YouTube and much more. Each individual player will have its own set of online apps. Then there is BD-Live content found on certain Blu-ray discs. BD-Live content is downloaded from the internet and comprises of things like online games, chat rooms, live commentary, deleted scenes and updated trailers. If you are not planing on viewing any online content, then go with a player without Wi-Fi capability. They tend to be more expensive, and there is no need to spend the extra money on a feature you will never use.You also need to consider the Audio and Video Outputs of the player. Lower priced players will more likely have just the basic outputs. You have to make sure the model is compatible to your home setup. For example, all players will come with a HDMI Output. But if you have an older, non-HDMI A/V receiver, you may not be able to get the full effect of the players great High Resolution surround sound if it does not have multi-channel analog outputs. Fortunately, there are a few players on the market with 7.1-ch analog outputs. However, expect to pay more for these models. Then there are those with older, pre-HDMI HDTVs. In this case you will need to make sure the player has Component Video Outputs. One of the best advantages of owning a Blu-ray Player is that it will perform and look great on anything. So there is no need to go out and upgrade older equipment.Another good idea to consider is to purchase a name brand Blu-ray Player. The reasoning behind this is because Blu-ray content is always developing and how we view this content is evolving all the time. There is a very good chance you will require a firmware update for you player in the future. Name brands like Sony, Samsung, LG and Panasonic have excellent support for their models. And usually provide quick solutions to any problems that occur with their players.You will probably see and hear a lot about 3D Blu-ray Players. You should only consider buying a 3D capable player if you have a 3D HDTV. If you are planning on getting one if the future, it might be wise to invest in a 3D player now. But do not expect these 3D players to be among the cheapest. And 3D content might be hard to locate. Although we are seeing more 3D content being released now. It will not be until we get to 2011, that we will see a significant increase in availability.Many stores will be offering great deals on Blu-ray Players this Holiday seasons. Places like Best Buy, Wal-mart, Sears, Kmart, Target and Amazon.com, will all have a wide variety of players. Just keep in mind what you want your Blu-ray Player to do and if it is compatible with your home entertainment setup. And finding the right one should not be too difficult.
You have probably heard a lot of “Black Friday” or “Cyber Monday” sales promotions lately. This is the time of the year where stores slash their prices by leaps and bounds, and people go crazy about it. Are you?Chances are, either you’re totally excited about the prospect of saving a lot of money for the holiday gift-giving season, or you’re totally annoyed by the fact that if these retailers can sell at such a low price, then why can’t they do the same thing for the rest of the year? That is a perfectly legitimate question, and it is not difficult to feel that there’s some big corporate gimmick going on.However, the reason for this sales promo phenomenon need not necessarily stem from hideous and despicable business motives. Instead, this kind of marketing scheme or pattern arises from what is technically called the “economics of scale”.Remember that any businesses are primarily concerned with only two things: operating costs and sales revenues. The difference of these two, which is called profit, is that which decides whether a business will thrive or it will go down the drain.Let’s first understand the two phases of commodity pricing: breaking even and making a profit. Afterwards, let’s talk about how Black Friday and Cyber Monday distorts the whole theory.Breaking EvenOperating costs entail more than just the cost of the goods sold. More often than not, a sizable (and the financially most painful) chunk of the figure is made up of employee wages, utility bills and miscellaneous expenses. Hence, a business owner put these items into account whenever they compute for the selling price of their goods.For example, Macy’s bought cardigans from a local supplier at a hundred dollars each. However, Macy’s understands that their capital for the cardigans is more than just a hundred dollars. The cost of transporting the cardigans, the cost of putting them on display and also the costs that were mentioned in the previous paragraph, will also be considered.Hence, the longer it takes for Macy’s to put an item on display, the more expensive the item becomes for the retail customer like you – even if it’s the same item all along.Suppose that the auxiliary costs of running a store is $3000 each day, regardless of how many cardigans will be sold. Furthermore, on a typical no-occasion business day, suppose Macy’s sells only 20 pieces.Thus, Macy’s would have to spread the $3000 among the 20 cardigans, which will then raise the minimum selling price to $250 dollars ($100 initial capital plus $150 for auxiliary costs). That is, Macy’s will need to sell each cardigan for at least $250 dollars so that the company will not go bankrupt.Making a ProfitAfter a business establishment determined the auxiliary costs associated with selling a particular product, they will not estimate how much they need to earn so that their stakeholders will be satisfied. These stakeholders include the business owners or the stockholders of the firm, should the company be publicly traded.Hence, going back to the same cardigans, suppose Macy’s will put $50 dollars on top of the $250 minimum selling price, making the final selling price $300. With this amount, Macy’s will be able to make its business survive by covering all costs and satisfying its shareholders.Black Friday and Cyber MondayNow, the whole story gets twisted whenever special events like Black Friday and Cyber Monday, where everyone in the country goes onto a spending spree. This means that instead of being able to sell only 20 cardigans, Macy’s can expect to sell much more than just that. In theory, Macy’s would not have to lower their prices at all. After all, who doesn’t want to exceed profit targets?However, competitors like Saks Fifth Avenue and even Target forces Macy’s to lower their prices by minimizing their profit margin.Suppose that instead of just 20 cardigans, Macy’s expects to sell 50 cardigans in those two days. Thus, 50 instead of 20 will now divide the $3000 auxiliary cost, which turns the minimum price to $160 ($100 cardigan plus $60 for auxiliary costs). Adding the $50 margin, Macy can now sell the each cardigan at $210 instead of $300, effectively giving its Black Friday and Cyber Monday customers a major discount.And that 30 percent price reduction is what they call a discount, and what we call awesome.Hence, it isn’t really a marketing ploy. Instead, it’s simple and direct application of business mathematics.
Where has the time gone? Who has been putting money together all year for purchasing on Black Friday or Cyber Monday? Many companies make it a mission to get the leaked ads for all the business giants. Some advertisements were distributed before the end of October. Creating excitement for what seems to be a substandard shopping time, the intended end product.The biggest ticket items, is always in tech. From gaming platforms, to Digital Cameras, huge Plasma Televisions, to inexpensively priced Desktop CPUs and Laptops. Those retailers are hoping for long lines of customers in front of the stores, ready to use their cash.What is somewhat fresh for this period of year however, is being described as, Cyber Monday. The world wide web business giants want their piece of the equation. In the last couple years though, it was more propaganda than discounts. The intensity was just not justified.Looking over this years picks, one is not positive the buyers have reacted to the buyers correctly. When most are stretching the dollar, the focus for many will pertain to everyday needs. At least it should be the focal point. Shoes and socks, Jeans, Hoodies, T-shirts, unmentionables and toiletries, will be welcomed from Mom and Dad. Our elderly may more enjoy a paid subscription to the regional newspaper, over that Digital Photo Frame.As you are going out the door very early on Black Friday, keep these tips and your expenses in mind. One has a difficult time holding off the prices and excitement that generates, this period of year. Skills of all the great deals will be repeated several times over.
I survived it!Yep, I lived to tell the tale!Well, at first I wasn’t sure I would make it…but I’m glad to report that I came away unscathed!My wife woke me up Friday at 4 in the morning to go Black Friday shopping. Yes, I was reluctant! In fact, you could call what I did something close to kicking and screaming.Our first mission…as she called it…was to attack Walmart!Now, if you know me, you would realize that this alone was cause enough for physical violence on my part…as I disdain everything Walmart stands for, and yet, here I was being cajoled into walking through enemy lines with nothing but my wife to shield me.I started to panic…the shear volume of husbands, boyfriends and divorced fathers following their loved ones into this evil madness was disheartening…you could tell they were lost souls in a sea of confusion. Black Friday is the one day of the year we men reluctantly hand over our wallets for the benefit of humankind.My wife’s list was small, only a few items needed, and I thought cool, in and out in no time. Then I saw the line. It snaked around aisles and racks and into the garden department. Oh my gosh! Shoot me now I uttered! The line to pay for our treasured booty was like a mile long. They should have put a sign that said, “1 hour from this point”! UGGH!As we inched closer to the register my wife whispered in my ear…only 4 more places to go and we are home. I looked at my watch and it was almost 6 am. I had been on this stupid ride for almost 2 hours…I’m not gonna make it…but no way did I want to die in this store.We finally made it to the register. I looked back and saw all the doe-eyed people in the store staring back, I could tell by the way they looked at me they desperately wanted to scream, “help me” at the top of their lungs.WOOHOO! I breathed a sigh of relief as we were about to walk out to freedom.Or so I thought!Walmart gestapo stopped us short. I felt like a P.O.W! They grabbed my arm and scanned my bags with a hand held detector. I thought for sure they were going to give me an airport style pat down. One of the sensors on a product we bought was never deactivated by our cashier and we were punished for it. Not really punished, more like embarrassed.After being thoroughly humiliated, we were cleared to go on our way.Only to succumb to the same line waiting at Five Below. Yet, this was more like torture as the aisles were not wide enough to allow passage of shoppers and line holders at the same time.Another hour passed!Okay, this is ridiculous…I teach others how to maximize their time and here I am being a victim to some stupid tradition.I won’t bore you with the rest of the day…I’ll will say that after 8 hours, my time wasn’t being used properly…my wife said we saved hundreds of dollars…I say phewey!I believe this is the very reason why they invented the internet…so people wouldn’t have to wait in lines on Black Friday. Yep, just turn on your computer, click a few links and whamo…purchase done!Time management and cash savings don’t always go hand and hand, but learning how to maximize your time will help you minimize wasted spending.Now as this is the Monday after Black Friday…this is the perfect day to pick up bargains galore…not at any brick and mortar store…no way! This day my friend is call Cyber Monday.But, as opposed to Black Friday where you are forced to fight your way through crowds to save a buck, Cyber Monday is just the opposite…no crowds, no lines, great deals…the ultimate time management saving day.Everything my wife bought on Black Friday, I could have found on the internet, bought and paid for in under an hour…no lines, no driving anywhere, no mobs of people, no wasted day, no stress and no fear of dying in a store.Learn to be savvy with your time. Have a plan! Know your objectives!
Here’s the new retail riddle: What is Black, Green, Brown and Cyber all over?Color coded holiday shopping days.Everyone knows Black Friday, the beginning of the traditional holiday shopping season. Cyber Monday is the Monday immediately following Black Friday and was created in 2005 by the National Retail Federation to increase online sales. Supposedly we would eat our turkey on Thursday, go shopping Friday and then shop online Monday while at work or relaxing at home.Green and Brown Monday are probably less familiar. Green Monday refers to the first Monday in December, typically the busiest online shopping day of the year. Brown Monday is the following week and refers to when retailers start dramatic markdowns to push holiday merchandise out the doors.The titles are colorful but how accurate are they?Black Friday has become an event in itself and its start time keeps getting earlier and earlier. But surprisingly it usually is not the busiest shopping day in terms of customer traffic and retail sales. The Saturday before Christmas, known as The Saturday before Christmas, typically ranks first while Black Friday is usually the fifth to tenth busiest day.Online sales do increase on Cyber Monday but the biggest online shopping day is actually December 14th-the shipping deadline to receive gifts by the 25th-which also happens to be Brown Monday this year.Now that you are either frustrated or confused, here’s the relevance from a marketing standpoint:The National Retail Federation identified a creative selling opportunity via online sales the Monday after Thanksgiving. They wisely defined their target market as potential shoppers who could shop online from work or at home that day. They developed a simple, yet memorable message (Shop Online on Cyber Monday!) and utilized a coordinated mix of PR, advertising, promotional discounts, online marketing and word of mouth to effectively communicate that message again and again.Now Cyber Monday is part of our vernacular and online sales have continued to grow that day each year. While it might not be the biggest online shopping day just yet, Cyber Monday could very well reach that goal in the future.Then what?