The holiday sale season is fast approaching. Have you made the necessary plans and changes to your online store to prepare for the sale season? If not, then here are a few suggestions that you might want to consider implementing with your ecommerce software.Start Offering SalesBelieve me, most online consumers are more willing to have a look at your online store if you are offering sales. Now don’t get me wrong, please make sure that your store looks presentable and your product images are displayed clearly with the pricing. If the store looks messy, customers may not feel inclined to look further. So if you haven’t started offering any sales on your store, you may want to do so. Customers like sales. Who wouldn’t? Just make sure that you have some buffer profit margin with the intention to offer better sales and discount right before the actual holiday date like Black Friday. It would be a great idea if you could collect customers’ email address or phone numbers using your shopping cart software to let them know of further discounts.Partner With Local BusinessesThese days, many online merchants realized that they can’t function by themselves unless they have a strong customer base. If you don’t have such a base, it would be wise to partner with other local businesses to help one another out in these economic times. For instance, your partnership is aimed to benefit the consumers hence you could offer complementary products or services at special discounted rates. That way, you and your partners benefit together. You will need to run this on an extended sale season to see the results.Offer Gift Cards Or CouponsFor the customers that have already bought something from your store or who basically signed up and left their contacts with you, go ahead and offer them gift cards or discount coupons. They could be digital and sent via emails or mobile phones. For instance, you could offer them discounts based on dollars or percentage. Best would be in dollars. That will encourage these customers to come back to you for repeat orders. And if they recommend their friends, they just need to point them to your site and register to qualify for the discount.SummaryThis is an exciting season as all retailers and merchants are gearing up for the Thanksgiving holiday sale season. Even at the moment, consumers could be hunting for Christmas gifts to take advantage of the discounted items that are being offered as more retailers compete for market share. All the best!