It’s both possible and practical to use more than one light and modifier, together, to create a main light that will give your images a look that’s beautiful and unusual. Yes, it does take a little more time because...
Even if you have only one flash unit at your disposal, you can create stunning imagery if you plan your attack in a logical fashion.
We know, of course, that large, broad light sources will deliver an even spread of...
There are few lighting effects more evocative than the silhouette. While showing line and form to great advantage, and without the visual detraction of many body “flaws,” it’s the very fact that so much of the image is left...
A bare-tubed strobe is about the closest one can get to a true “point” light source. Without any modifiers, not even a basic parabolic reflector, the light will emulate sunlight, and its specularity, sharpness, and deep shadows will increase...
How many lights do you need, anyway? You might be surprised to learn that you can do an exemplary job with very few lights—often only one—provided you understand your equipment and why it works the way it does. Understand...
It is very hard to believe that Thanksgiving is just a month away as millions of Americans will be traveling home for the holidays. When sitting around the table eating turkey and stuffing many thrifty shoppers will begin to...
I find it fascinating how adults have been able to find out these creative ways to touch the hearts of kids around America. All the Santa's sitting in shopping malls for hours, just to put a smile on a...
With the Holiday season sneaking upon us, I thought that it was important to offer some advice on crafting an effective holiday campaign. Of course every business is different but one thing is for certain. Effective marketing needs to...
The correct position of the light meter determines the correctness of exposure. Indeed, there’s a reason why incident light meters utilize a plastic dome to see the light before it hits the meter’s sensor, and that reason is undeniably...
The holiday sale season is fast approaching. Have you made the necessary plans and changes to your online store to prepare for the sale season? If not, then here are a few suggestions that you might want to consider...
