Developing Your Pay-to-Play Strategy

Must Read

Online Shopping Boom

ComScore has just announced that US shoppers have broken the record for online shopping. The Monday after the US...

Are You Looking For a Bankruptcy Lawyer?

With the financial crisis many families are having to face today, many declare bankruptcy as a way of being...

After Christmas Sales at Walmart Offer Savings for Many Unsold Christmas Gifts in 2010

When it comes to after Christmas sales and deals it is very important for costumers to understand that retailers...

Home Refinance Tips – When Does Home Refinancing Make Sense?

Refinancing your home makes sense when you determine how much you want to save before starting the process. Do...

Finding The Best Deal On A Television

There was a time when you would have only found one television in the house for the whole family...

Is Federal Student Loan Consolidation Useful?

When you are in the universities you might have advanced your career by obtaining one of the student loans....

It used to be that you could simply optimize your Web site using traditional organic search engine optimization techniques, as described, which would enable you to place high in the major search engines and would create a great deal of exposure for your product or service offerings. This can still be accomplished; however, with thousands of Web sites competing for the top positions on a given search results page, it is becoming an increasingly more challenging task. This is why many businesses are leaning toward PPC online advertising models to generate targeted exposure for their sites, and in turn
their services and products. So what options are available to enable businesses to create targeted exposure for their Web sites, and how can businesses with minimal advertising budgets utilize these advertising models to increase their visibility
online? In this chapter, we cover:

Pay per click refers to the advertising model in which advertisers pay when someone clicks on the ad and is delivered to their Web site.

  • Maximizing exposure through the Google, Yahoo! Search, Bing, and social media advertising networks
  • Expanding your reach with contextual advertising
  • Geo-targeting ads to better communicate with your target market
  • Dayparting and how you can capitalize on increased traffic levels during specific time periods
  • Developing effective landing pages for your ads.

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This