Array

Friday: Building Out the Campaign

Must Read

Consolidating Your Medical School Loan Debt

While for most people the single largest expense of their lifetimes will be their mortgages, those who have to...

The Facts About Government Debt Consolidation

There seems to be a great deal of talk about government bailouts these days. Every time you hear new...

Typical Terms of Student Loan Repayment

There are many different things that you should know when you are coming to the time of student loan...

This week, we have been concentrating on the strategic and structural concepts behind building out a campaign. Now comes the time to pull the levers and push the buttons.

As we’ve mentioned, we always create separate content and search campaigns, but beyond that, how should you subdivide campaigns? As we have mentioned several times, you should start by creating just a few campaigns to achieve the minimum number of conversions (15 per month), and use Google Conversion Optimizer to automate bid management more quickly.

It is, of course, our recommendation that you use AdWords Editor for campaign build-out. AdWords Editor enables you to “walk away” from your work and come back to it without losing work or data. In addition, AdWords Editor makes it easier to modify your campaigns and ad groups on the fly. For example, we often create campaigns with a certain level of granularity, but then consolidate ad groups based on ads as we write them. What seems like a separate ad group at first blush might make sense with its keywords consolidated with another ad group that has similar (especially fewer) words.

We know that you’ve already learned a lot at this point, but resist the urge to go activate your freshly minted campaigns. The rest of this chapter will help you hone and refine your campaign logistically—setting bids and budgets, tracking sales efforts directly, and so on. Don’t worry; you’ll be in the marketplace and on the SERPs soon enough!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Underlight As Accent, For Power and The Main Light for Photography

Underlighting, in which fill or accent light comes from under the topic, is not widely used technique in the traditional Portraits,...

How To Fix Overexposure As A Creative Tool, The Complete Guide

As an creative tool, overexposure is sort of underrated. What I’m close to propose could be a deliberate and well thought out technique for...

7D Mark II is Canon’s best DSLR cameras without full-frame sensor.

The expected long-awaited Canon EOS 7D Mark II are shipping in November for $ 1,799 without a lens. With a higher price tag, you...

Low key photography and How to isolate your subject.

Low key photography doesn’t depend on underexposure to make its point; the key to low key is that the majority of tones, even correctly...

High Key Lighting Techniques for Professional Photographers

I’ve written many times about high key lighting techniques and how to achieve them. The term “high key” is a bit misleading. As I’ve...

More Articles Like This

blograby facebook like page