The Internet is a good place where people can get information and be entertained by watching videos and reading online magazines. In the recent years, however, the internet is being used by business owners to establish their branding and perform online trading. Now, it is claimed that you cannot be in business if you don’t have a website and online presence.The most popular retail store nowadays is Amazon, with millions of online products in its database. It is also one of the hundreds / thousands of shops which is expected to take advantage of the upcoming Black Friday 2010 sales event.Black Friday is the Friday that follows Thanksgiving in the US. It is also considered the biggest pre-Christmas shopping event in the country because millions of people participate to take advantage of huge discounts in a wide array of goods and items. It happens not only in the streets but also in the internet. And Amazon knows how to play this game – very well.If you have been visiting Amazon’s website this month, you could have noticed some of its early sales promo called Gold Box event. This is a pre-Black Friday online shopping event where buyers can grab items on the site with a huge discount. Each promo items will be updated from time to time thereby, visitors can wait for the sweetest deal and add to their cart!Items listed on this pre-Black Friday event range from DVDs to home appliances like a 55-inch Vizio HDTV with 36% slashed from its original price tag. Other Gold box items features Medal of Honor for Xbox 360 and PC for a very low price. It is undoubtedly one of the most exciting online shopping event you shouldn’t miss.The online retail giant have started with its generous offers last October 29 and will last untile November 19 (almost a week before the main shopping event). Perhaps this gives the management time to prep up its deals and the people, to renew their Visa and Mastercards! Other gadgets to look at are HDTV and Blu-Ray bundles like the 55-inch Toshiba LED HDTV with a huge 50% discount, blur-ray players, video consoles, popular video games and multiple genre of DVD collections are also expected to take center stage at Amazon’s databse.And remember, this is not the official Black Friday 2010 event! For sure, Amazon will brew something bigger on the exact shopping day until Cyber Monday (and perhaps until Christmas – we hope). Just remember, not to be too excited and impulsive when viewing this items. Make a comparable list since other shops like Walmart, Best Buy could be offering the same deal. Good luck and have fun!