Location and Ad Price Factors

Must Read

Poor Credit Home Improvement Loan Online – A Breather!

Carry out your much awaited rework on your home, if you think you need to enhance the way your...

Older Students May Still Be Eligible for Student Loans

Not every student arrives at college fresh out of high school. A growing number of students over the age...

Free Bail Bond Information Online

What is Bail?Under law, if any subject is held for criminal charges, they can avoid arrest or jail if...

Blank Application

The Blank Application layout is best used when you are planning to build your own custom navigation. Choosing this...

Reality Check: Illinois Dwight’s Maximum Security Prison Correctional Center for Female Inmates

The Dwight prison center is 1 of the 6 Illinois Department of Corrections (idoc) maximum security prison for adult...

Refinance Home Equity Line of Credit – Benefits of Refinancing Home Equity Line of Credit

Refinancing an existing home equity line of credit can save you money on interest charges. It will also help...

Location, Location, Location

As with all types of advertising, the location of the ad is extremely important. There are any number of targeted sites where you can place your ads. Always make sure that your advertising location is consistent with your objectives and always make sure your ads appear above the fold or above the scroll. That is, be sure your ad is positioned on a Web page so that it can be viewed without having to scroll.

Ad Price Factors

The price of ad space varies from site to site. Ads are most often sold based on the number of impressions or number of click-throughs. However, they may also be sold on the cost per acquisition. As stated earlier, an impression is an ad view, and a click-through is the actual clicking on the banner ad and being sent to the advertiser’s Web site. The price per impression should be less than the price per click-through, whereas the price per acquisition should be much greater than either to make it worthwhile for the Web publisher.

When site owners charge per impression, there is usually a guarantee that your ad will be seen by a certain number of people. The burden is on the seller to generate traffic to its site. When the charges are per click-through or per acquisition, the responsibility is on you, the advertiser, to design an ad that encourages visitors to click on it and then follow through with the desired conversion. Sites that charge per impression are more common than those that charge per click-through or per acquisition.

There are obvious advantages to you, the advertiser, when paying per clickthrough. You do not have to pay a cent for the 10,000 people who saw the ad but did not pursue the link. Sites that do not have a large volume of traffic often charge a flat rate for a specified period of time.



Please enter your comment!
Please enter your name here

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost...

More Articles Like This