The Do’s and Don’ts of Signature Files

Must Read

Investment Property Home Loans – Using Your Equity

Loans For Investors Getting The Most Out Of Your Equity!To get the most out of your equity it is...

With President Obama’s Mortgage Refinance Stimulus Plan Homeowners Can Refinance at 4.5 Percent

Homeowners who have missed, or are struggling to make their mortgage payments, now have some relief. President Obama's mortgage...

3 Important Tips to Help Select the Perfect Home Refinance Lender

Selecting the perfect home refinance lender to refinance your home is an extremely important part of the refinance process...

The Tailspin Company

Tailspin is a startup ISV company of approximately 20 employees that specializes in developing solutions using Microsoft® technologies. The...

Tailspin’s Strategy

Tailspin is an innovative and agile organization; it is well-placed to exploit new technologies, the business opportunities offered by...

Easing Debts… Secured Personal Debt Consolidation Loans

When you are surrounded by the never ending darkness due to too many debts, the only hope available to...

Some businesses and organizations develop different signature files to use with different groups of recipients. It is a good idea to use a different sig file for each different group you are targeting—one that is appropriate for that group. It is also important to update the tag line in your sig file often to reflect current marketing-related information.

Some email programs allow sig files with a maximum of 80 characters per line. No matter what program you are using, you should design your sig file to fit well within the limits of all programs. To ensure that your sig file will be viewed just as you have designed it, a good rule of thumb is to use no more than 65 characters per line. Sometimes people open and view their email in a small window and not the full screen. To help ensure that what you have on one line in your sig file appears on one line (and not two) in your viewer’s browser, the fewer characters used the better. See Figure 9.1 for more suggestions on signature files.

Some businesses and organizations get really innovative in the design of their sig files by including sketches, designs, or logos developed by combining keyboard numbers and punctuation. Including graphics, icons, or sketches in your sig file that are developed with numbers and punctuation is not a good idea. It might look quite nice on your screen, but when you send it to another person who has a different email program or is using a different screen resolution, it could look quite different on their monitor.

On the other hand, professionally designed graphics can really reinforce your brand and your identity. Remember: people do business with people they know and trust.

The use of sig files offers a number of benefits to your company. If you use sig files appropriately, you promote your company and your online presence in the following ways:

don’ts for signature files

  • The use of sig files increases your company’s online exposure. By including a sig file at the end of a posting to a newsgroup, you ensure that your company name will be seen by thousands of people. A great tag line with a call to action can encourage people to visit your site.
  • As with any ad, the design and content of your sig file can be used to position your business and create or complement a corporate image.
  • Using your sig file can enhance the reputation of your company based upon the email it is attached to. If your postings to newsgroups and mailing lists are helpful and continually appreciated, this will become associated with your company name.
  • Using appropriate sig files signals to the online community that you are a member who respects proper netiquette.


Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This