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Week 3: Adjust Campaign Settings

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Now that you have the basic architecture of your account determined, it’s time to adjust the settings for your campaigns and ad groups. Sometimes campaign settings get overlooked during initial account setup. However, having the right settings can be the golden ticket to better-performing campaigns, and having the wrong settings can be a silent killer of your ROI. Don’t let this happen to you! Get your campaign settings correct from the start.

 

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