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What Is Considered Newsworthy

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Your news release has to contain newsworthy information for it to be published. One of the main concerns for public relations representatives is figuring out what is considered newsworthy and what isn’t. You have to have a catch, and, if possible, the story should appeal to some sort of emotion. Here is a list of newsworthy items:

  • The appearance of a celebrity at a company event or upcoming online promotions
  • A special event your business is hosting
  • A charitable contribution by your company
  • History-related information on your company for certain magazines
  • A milestone anniversary that your business is celebrating
  • An award presented to your company
  • Holiday event tie-ins
  • Tips, articles, or advice
  • Stories with a human interest element.


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