You will find consumer-generated media everywhere on the Internet. Discussion forums, message boards, and Usenet newsgroups were among the first generation of CGM; blogs, wikis, podcasts, and videos represented the second generation, and now CGM is everywhere—Twitter, Facebook, YouTube, MySpace, LinkedIn, Flickr, Delicious, Digg, Diigo, blogs, rating and review sites—absolutely everywhere online.
CGM can be in the form of text, images, photos, videos, audio, and other forms of media.
There are all kinds of Web sites dedicated to all kinds of CGM that allow consumers to rate products and services, or give feedback. A few such Web sites include:
- Trip Advisor—http://www.tripadvisor.com
- Yelp—http://www.yelp.com
- Epinions.com—http://www.epinions.com
- PlanetFeedback—http://www.planetfeedback.com.
Consumer-generated media can give many organizations unfiltered insights into their customers’ experiences. It can create interactive relationships with consumers and also provide a new way of advertising and promoting products,
services, and packages.