Array

Who Spends Time on Facebook and Why

Must Read

Making Home Affordable Refinance Program

It is recommended you avail the benefits offered by the Making Home Affordable Program which is supported by the...

Geo-Targeting Your Campaigns

Implementing a PPC strategy enables you to advertise to a mass audience, or to target Internet users in a...

Unsecured Consolidation Loans – Weigh Your Pros And Cons Before Making Up Your Mind

Unsecured consolidation loans are the best way to repay your loans and get a control over your debts. People...

Lowest Mortgage Refinance Rates Ever

Looking for the lowest mortgage refinance rates? Then read this interesting piece of info.Mortgage rates dipped to another new...

Interacting with .NET Framework Elements

Now that you know how to get a .NET assembly loaded into IronPython, it’s time to consider where to...

Debt Consolidation: Get Your Finances Under Control

With the highest ratio of personal debt to income in the world, Australia is carrying a great financial burden...
Admin
test

As you decide whether to invest in building a presence for your company on Facebook, it’s important to ask where your target audiences are spending time. 94% of college students surveyed for The Facebook Era (my book published last year) said they do not use email on a regular basis. They prefer text messages and Facebook wall posts. What happens when these cohorts of individuals graduate and become the people you are trying to hire, manage, sell and market to?

But it’s not just college students. More than half of Facebook’s 130 million users in the U.S. are older than 25 (see Figure 3). The largest increase in Facebook and Twitter users last year actually came from those aged 35–49. And surprisingly, the fastest growing audience on Facebook is women over 55, an impressive feat considering this group traditionally has tended to be techno-phobic. More and more, people are relying on social networking sites as a primary means to communicate with friends and follow brands (see Figure 3). Certainly, companies need to be where the customers are and communicate through the channels they prefer. People clearly pref er Facebook.

Why? Facebook appeals to innate and universal human desires for self expression, human connection, and a sense of belonging. These desires are especially strong online, which prior to social networking sites were beginning to feel overly vast, unnavigable, and anonymous for many Internet users. Facebook captures our photos, feelings, and relationships in real time and makes the Web feel increasingly human.

over half of Facebook users

Well over half of Facebook users in the United States are older than 25. The data
suggests that Facebook has “gone mainstream” and is used by people of all
different age groups to connect with both friends and brands. In addition, 40% of
users “like” one or more brands on Facebook.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost...

More Articles Like This