Monitoring your competitor’s PPC efforts is a good way to keep your edge. By conducting competitive research, you can discover new variations of your core keywords, or completely new ones. There are reasons to take on your competitors head-on...
For this exercise, we recommend that you use a Microsoft Excel document (or a document created by a different spreadsheet software package) to further build your keyword list. We suggest you start with six columns, labeled with two prefixes,...
Intuition and reports are two of your best sources for keywords. In fact, they may be the two best! Intuition gives you the framework for your keywords based on personas, creativity, and drawing from real-world sources of keyword information....
Now that you have created your new application, it is time to publish it to an Android installer file, which is an archive file with an .apk extension. Flash Builder provides all of the tools to accomplish this task.
To...
There are distinct characteristics that are related to changes in aperture and shutter speed. Shutter speed controls the length of time the light has to strike the sensor; consequently, it also controls the blurriness (or lack of blurriness) of...
Proper exposure is crucial to creating a good image, and if you’re not sure what’s going on inside the camera it can be diffi cult to grasp many of the concepts you will read about in this book. Your...
If you ask most photographers what they believe to be their most critical piece of photographic equipment, they would undoubtedly tell you that it’s their lens (also referred to as “glass”). The technology and engineering that goes into your...
The 7D gives you the option to shoot and save your images to your memory card in RAW, JPEG, or both. Most people are already familiar with JPEG since it’s one of the most common fi le formats for...
The great thing about digital cameras is that they are operated by internally running software, called fi rmware, that can improve operation or fi x problems that might arise. The 7D is no exception, and the Canon Firmware Update...
The fi rst thing to do when you have a new card is format it. When you format a card, the camera creates a layout for the images to be written more easily and saved properly. Formatting also “cleans”...
