Setting your Web site’s objectives before you begin building your site is essential so that you can convey to your Web developer what you want your Web site to achieve. You obviously will have a number of different objectives for your
site, but many of these objectives can work together to make your Web site complete.
Whatever your objectives might be, you must carefully consider how best to incorporate elements in your Web site and your Internet marketing strategy to help you achieve them. Successful marketing on the Web is not a simple undertaking. Before you begin to brainstorm over the objectives of your Web site, be certain you have read and studied all the information that is pertinent to the market you are attempting to enter. Read everything you can find, and examine the findings of industry experts.
Your Web site objectives form a critical element in your Web site design and development, as you will see in the next section.