Once you have determined your market segment(s), you must determine how you will position you products and services to make your customers aware of your offerings.
Positioning refers to how your potential customer views your product or service, often described...
Price is a very important factor in the marketing mix. It affects sales volume, profits, the actions of competitors, and the image of the product/service or store. Proper pricing is a prerequisite of success.
Pricing has two basic functions:
(1) to...
Similar to people, products and services have life cycles. They move from birth, through a period of growth, to maturity, and then level off somewhat before declining toward their demise. The decision on whether or not to produce or...
The packaging of products has grown in importance over the past decade. Packaging is part of the actual product. Besides being able to differentiate your products from your competitors by using different types of packaging, it is important to...
There are differing classification schemes that companies may use to help develop a product strategy. Non-durable goods are goods normally consumed fairly quickly such as soap, toothpaste and juice. Durable goods normally survive many uses, such as clothing, automobiles...
Looking to the customer for guidance is particularly important when deciding upon the specific product/service to be provided. The product or service offered by the company must be one that meets the needs of the customers, not one that...
There are four important components of marketing. They are called the 4 Ps – product, price, place and promotion.
Marketing decisions are centered on these variables, which are known as the marketing mix. Poor decisions regarding even one of the...
Don't let the small size fool you! This handy pocket guide packs all things network marketing from A to Z into one concise reference guide that you can take with you anywhere. With an interactive section that allows...
Consider the following when choosing a target market.
Measurability
Can you identify numerically how many people/businesses are possible customers? Determine the actual number of potential customers in your targeted area.
Accessibility
Can you reach your target market by the means available to you...
A concise step-by-step guide to marketing your book. Complete with all the resources and references you need, including: defining and locating your target audience, the best places to distribute your book and creating a demand using publicity and...
