Types of Consumer Products

Must Read

Home Equity Loans – Financing College With Your Home

From books and tuition, to lab fees and living expenses, college can be an expensive undertaking - but it's...

Make The Most Money This Black Friday At Home

Black Friday is rapidly approaching and millions of Americans are shuffling through store ads, surfing the web, and flipping...

Obama Mortgage Refinance – How to Qualify For President Obama’s Home Loan Refinancing Program

President Barack Obama took over US economy when it was going through a major slump. In his 2009 Stimulus...

There are differing classification schemes that companies may use to help develop a product strategy. Non-durable goods are goods normally consumed fairly quickly such as soap, toothpaste and juice. Durable goods normally survive many uses, such as clothing, automobiles and camping equipment. Services are intangibles and include haircuts, tours and automobile repair shops.

Consumer products can also be classified according to how people buy them. There are four classifications generally used:

1. Convenience products
Consumers want these products to be readily available, and will not spend time searching for them. Examples are cigarettes, soft drinks and milk.

2. Shopping products
These are products that consumers are willing to spend time shopping for, in order to get the exact product they want. Examples are televisions, cars, and clothing.

3. Specialty products
Consumers make special efforts to obtain these products and will not accept substitutes. An example is Christian Dior fashions or Cuban cigars.

4. Unsought products
These goods are either new products which the consumer is not yet aware of or is not specifically shopping for at the time. Such products usually require a special kind of promotion to generate sales. An example is a set of encyclopaedias.

The classification of a particular product varies from person to person. What may be a convenience good to a wealthy person could easily be a shopping good to someone with less expendable income.

Understanding what type of product or service you have will assist in making decisions on how to market. For example, if you are selling a specialty good or service, your location may not be as important as other factors in your marketing mix. Why? Because, people will invest the time to obtain the good. However, you will need to let them know about you and where you are!



Please enter your comment!
Please enter your name here

Latest News

Top 10 Provinces of Thailand Not to be missed for Travel

10 SuratthaniThe source of the proverbial Chaiya salted egg. Surat Thani is a province with many attractions,...

Underlight As Accent, For Power and The Main Light for Photography

Underlighting, in which fill or accent light comes from under the topic, is not widely used technique in the traditional Portraits, even though it will have...

How To Fix Overexposure As A Creative Tool, The Complete Guide

As an creative tool, overexposure is sort of underrated. What I’m close to propose could be a deliberate and well thought out technique for...

7D Mark II is Canon’s best DSLR cameras without full-frame sensor.

The expected long-awaited Canon EOS 7D Mark II are shipping in November for $ 1,799 without a lens. With a higher price tag, you...

Low key photography and How to isolate your subject.

Low key photography doesn’t depend on underexposure to make its point; the key to low key is that the majority of tones, even correctly...

More Articles Like This