Blogging, the latest buzzword in the business fraternity, will finally be taken seriously as a tool for effective marketing and PR adopted. By professionals for TPE, nonprofit, business, blogs extensively for professional promotion.Till some blogs back in time primarily of persons were used for knowledge sharing on a personal level. But traders have blogs as the preferred means to communicate with prospects and clients.Blogs-A start CheckFor reality blogs (or weblogs) are dynamic web pages created, can be written and updated regularly with new articles , thoughts and opinions embraces tool.As through a simple content management today have all predictions suggest that the popularity of blogs, business fad in the short term have proven false. The increasing size and the evolving nature of the blogosphere have made it clear that blogs are here stay.A under the microscope some of the research reports on blogs reinforces this and shows the future of blogs: the blogosphere is more than 100 times that is only three years. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Today, the blogosphere is doubling every 200 days. (Source State of the Blogosphere reportDavid Sifry, CEO of Technorati) Traffic to blogs in the first quarter of 2005 was 45 percent over the same period last year increased! (Source report by the Pew Internet and American Life Project) About 175,000 new weblogs are created every day, which means that on average there are more than two blogs created every second of every day. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Total posting volume increases in the blogosphere continue, shows about 1.6 million messages per day, or about 18.6 posts per second. (Source State of the Blogosphere report David Sifry, CEO of Technorati) Blog readers are 11 percent more likely than the average Internet user, the income of $ 75,000 or more to have. (Source report by the Pew Internet and American Life Project) blog readers tend to shop more online. Corporate Blogging (source report by the Pew Internet and American Life Project) – Value PropositionBlogs emerged as a powerful marketing tool for companies in vertical industries. A blog well written and maintained can have a positive impact on the company ‘s income. Is this the reason for exceeding the value proposition of a business blog, by far, the investment resources, it is called for.The growing popularity ofBusiness Blogging is the fact that: Search engines prefer blogs – Search engines prefer websites that are rich in content, links and is updated regularly. These are distinctive characteristics of blogs. Also, use blogs to facilitate research in the tags to blog sites and search engines tend to take this day very quickly. Blogs and indexed so fast these drives more traffic to the company’s credibility website.Blogs d ‘establish the credibility of blogs can start a business, when the information content is displayed on relevant topics to build trust with prospects and -As customers regularly.Blogs immediate communication forum, blogs offer an open dialogue with customers and prospects and long term a key role in building trust.Blogs improve the adhesion site-people in the new content, interesting and relevant. A well-maintained blog makes repeated visits to the website. Linked Blogs attention of the media – journalists these days see more and more blogs to get an idea of the latest buzz. The regular publication of industry-specific articles, you can generate a business blog free media coverage.Business – Research perspectiveWhat clearly arises from the above is that search engines prefer blogs, corporate blogs and made a significantBlog must be regularly updated with relevant inputs – ideally at least twice a week. Content should be published on the blog writing useful, practical and good. This will be an additional link to facilitate the recognition or site.An answer should always be posted in the comments left by visitors / blog readers blog.Business should ideally be used as forums to exchange ideas and form networks of mutually beneficial Business bloggers.