Array

Corporate Blogging: Why should you start a business blog to promote and market your small business

Must Read

Rising Student Loan Debt Testament to Decreasing College Affordability

Over the last 10 years, not only have more undergraduate and graduate students been taking out student loans to...

Blogging successful business – Use time wisely

Blogging online business has become very popular and for good reason. Large corporations to individual sites of business areas...

Black Friday PROFIT Guide: Toys

I have been buying and selling toys and collectibles for about 5 years now. Over the years I have...

To start a business of the Red Cross

If you plan to start a business, information systems can be a factor in his plans at a certain...

Information Systems und Trends

Computer systems and technologies are an integral part of effective business and system organizations.Information is linked to the amount...

Internet and the Computer – Good and Bad

Overall, across the country computers are becoming much more a part of everyone's life. When I went to college...
Admin
test

A business blog is a great way to expose yourself and your small business. There are a variety of reasons why they’re such a great marketing vehicle. In this article we’ll discuss the top 5 reasons why blogging for business is so valuable and has so much potential.1. Search Engines Love Blogs!I’ve spent a lot of time promoting both my business website and my blogs. From experience I can tell you that promoting a blog is 10 times easier than promoting a traditional website, and the results have been 10 times more impressive. Why? Search engines just love blogs. They’re current, their content changes regularly, and they’re relevant. You have an opportunity to use your most important keywords on a regular basis, and the search engines just can’t get enough.There are literally dozens of blog directories where you can list your blog in very specific categories. This means that those using the directory and looking in your category are very likely to have an interest in your blog. All of these links back to your blog from the directories also boost your search engine rankings.2. Demonstrate Your ExpertisePosting regularly to your blog with insightful comments, observations and lessons show that you know what you’re talking about. Doing this regularly over time will prove to your readers that you’re an expert. It’s far better to demonstrate your expertise than to try and tell people that you’re an expert. Your blog will give you this opportunity3. The Only Investment Needed is Your TimeBlogging is probably the lowest cost form of marketing available. All you need to invest is your time. Of course that’s not an investment to be taken lightly. For your blog to be successful you MUST post regularly. You’ll want to post at least once a week. 2-3 times per week is a more reasonable goal. I personally post 2 or 3 times each week, and this only takes about an hour of time out of my week. This will probably pale in comparison to the time and money you spend on most of your other marketing efforts.4. Connect with People on a Personal LevelMost of what you find on a traditional website, brochure, article or other marketing collateral is very impersonal. People are looking to make a personal connection with those they do business with. A blog gives you an incredible opportunity to be you. It’s important to share some personal stories, history and opinion on your business blog. It will show your reader that you’re a real approachable person. I’ve even had people I’ve never met start talking to me like they’ve known me for years. Later I found out that before we met they’d read my blog.5. Develop Marketing MaterialsOne of the most overlooked benefits of blogging is the backlog of quality content you’ll develop. Successful blogging requires that you post regularly. This means that you’ll be writing several times each week. Do that for a few months and you’ll have material for dozens of articles, maybe even a book! Most of the articles I write started as posts on my blog.Blogging for business provides a great opportunity to expose yourself and your business in a very positive light. Take some time to find a few business blogs in your industry. You’ll quickly see how much value the blogger and their business get from this medium. Then decide if starting a business blog is right for you.

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost...

More Articles Like This