As a business blogger you realize that blogging for business is different from personal blogging. It’s important to be clear and specific about how you blog for your business and you must know and use the four key areas that are essential to business blogging success. These keys are called CODA for short, C stands for Content, O is for Outreach, D is for Design and A is for Action.C is pretty clear – content. Content is King or Queen depending on your viewpoint. Content is where you engage people. Content is where you reveal your expertise. Content is how you build your presence on the web. Strive to post regularly, post frequently, and stay relevant to what your readers want and expect. One of the things you can do for finding out what your readers want and expect is to conduct polls. There are a lot of simple polling applications you can add to your blog from vizu.com or social too. Find out what your readers want, what they expect, and deliver it.When it comes to content, there’s a subset of four elements to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich. People go online for two reasons. First, to find solutions to their problems, and second: to be entertained. So you want to keep your content focused on educating your reader about your expertise. You want to entertain your readers to keep their attention so be light and conversational.Enrich means making your readers’ lives better. How can you help them save time, money, be happier? If you can weave one to all of those elements into a blog post, you’re rocking. The second element is O. O is for outreach. When you’re researching other blogs you want to find other blogs in your field; you want to develop relationships with those authors by commenting on their blogs. The other thing you can do through outreach is linking to other blogs. Linking is the currency of the blogosphere. In the olden days of the web, we were told: “don’t link out from your website,” because you don’t want to drive people away from your website. Well, that was then, and this is now, and now the more you link to other resources and other bloggers, the more of a helpful resource you become to your readers. Plus, you want those other bloggers to link to you too, so it becomes mutually beneficial. If you are referring to someone else’s blog post, link to it. If you’re referring to a book, link to it on Amazon or your favorite online bookseller. If you are referring to a concept or a word or something people may not know, link to the definition in Wikipedia or some other dictionary. The idea is that you want to build relationships with other people and be a resource for them.D is for design. When you’re thinking about your blog design, make sure your branding is consistent and the visual images are consistent. If you do have a traditional website, make sure it clearly relates to your blog. The other thing with design, take a look at your blog and see how easy is it to read and navigate through the blog. Then the fourth element is A for Action or call to action. If you want to create a space for people to take that next step to become a client or customer or a patient – depends on what your business is – then you need to get your readers involved and engaged because that’s what builds trust. Beyond being able to write persuasively, you need to make sure it’s easy for people to find out about how they can work with you. Make sure you have an About page or Bio page or create stand-alone pages that clearly define what you do, how people can work with you, and how they can contact you. And beyond that, you want to encourage people to actually do something. So you have to tell them what to do.Taking these four essential keys into account when you are building your blog will help you realize much success from using it as a business building tool.