Jumpstart Your Copywriting Career by Writing Online Product Descriptions

Must Read

Basic Differences between Silverlight and XNA

Windows® Phone 7 supports development of applications using both the Silverlight® and XNA® frameworks. You can also interact with...

Predictions

I believe the remaining objections to cloud computing will be overcome, and, again, I am not alone in my...

Canon 7D The Portrait Picture Style for Better Skin Tones

I discussed the different picture styles the 7D has to offer, and as you have probably guessed, the Portrait...

Stimulus Second Mortgage Program, Ready to Give Help for Homeowners

Tennessee foreclosure residential properties have reached to over 24,000 according to RealtyTrac, a California-based firm that records foreclosure activities...

2 Biggest Mistakes When Securing a Home Equity Debt Consolidation Loan

Right off the bat, we will get into explaining what are the most perilous dangers of this form of...

Federal Perkins Loan

The Perkins loan is a federal student loan available for students attending an accredited college or university. Students must...
Admin
test

That’s how I got started. Over five years ago, my copywriting business began by writing catalog product descriptions for a print cataloger. Product descriptions are short pieces of sales-oriented copy packed with consumer benefits that push the consumer’s, “I gotta have that” hot button. This was my entrance into the rewarding field of copywriting and I enjoy writing descriptions more than ever today. The best part is…writing product descriptions can be a full-time or part-time endeavor depending on where you are in your copywriting career.$ Billions Sold OnlineOver the last few years, more and more retail businesses are selling their products online. Copywriters ready for this great transformation stand to find a lucrative market for their writing skills in this niche. From writing descriptions for businesses posting to Amazon.com to major catalogers, your online copywriting opportunities can be limitless.Online shopping (or e-commerce) is exploding as more consumers choose to surf the web searching for the best deals. In 2010, E-commerce stores saw a whopping $1 billion in sales during “Cyber Monday.” Cyber Monday is quickly becoming the e-commerce retailer’s solution to “Black Friday” – the official start of the holiday shopping season the day after Thanksgiving.How to Get StartedFirst of all, start by studying the catalogs that come to your home and keep them for a handy reference. Note the descriptions that really grab your attention and compel you to buy the product as well as the descriptions that don’t. Go online to your favorite online retailers and study their descriptions as well. Note the differences in “voice” between the various online retailers. Some will adopt a whimsical tone and others a more serious tone.When it comes time to try your hand at writing your own descriptions, be sure the copy is original. Descriptions copied from manufacturer’s sites or other websites are penalized by Google. Study websites and catalogs for ideas, but don’t plagiarize.Your goal as the description writer is to help consumers see, hear, taste, smell and feel the product. After all, consumers can’t! They depend on your descriptions to accurately convey the information and create an emotional “buy-in” to the product.Where to Find Your First Product Description GigSo where do you start? There are various places and this list is just a few to get you started.Do a Google search for the type of catalogs you would enjoy writing for. Do your interests lie in sports, crafts, home improvement, or the gift industry?
Local businesses – try approaching some of your local businesses that sell retail products. Do a test sample for them to show off your writing skills.
Email or call Creative Directors for catalogs or e-commerce sites you are interested in writing for.
Explore online job sites such as Elance or Freelance Guru. Elance has seen its share of bad raps, but they are a good way to test the waters and find repeat clients who refer. Just be wary of the businesses that only pay $1 a description. They are interested in quantity not quality. You’ll receive no respect from these clients.I will leave you with this one last thought. Online retail sales in the U.S. are expected to grow by 10% a year to $279 billion by 2015, according to Forrester Research. Will your copywriting career be ready to ride the wave? Make the commitment to your new copywriting career and get started.

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This