Array

Planning Your Web Site

Must Read

Nikon D7000 When You May Not Want to Use Auto Mode

With so many easy-to-use camera modes, why would anyone ever want to use anything else? Well, the first thing...

Building Your Database or Mail List

Once you are committed to private mail list marketing, you want to focus on building your database of email...

What Are the Home Equity Loan Rules in Texas?

The state of Texas has some pretty interesting refinance rules. This is especially true when one wants to pull...

The Untold Truth About Government Debt Consolidation Loans

Government debt consolidation loans fall into a specific category of loans offered through different government programs. These loans are designed...

Premises Liability – Hidden Dangers and Open and Obvious Hazards

Property owners have a responsibility to maintain their premises and ensure the safety of all persons who may enter....

The Instant Relief That Bad Debt Consolidation Can Provide

Bad debt consolidation can really be about a whole new way of living. This is one of the most...
Admin
test

There are millions of Web sites, selling millions of products on the Internet everyday, and they are all competing for viewers; many of them are competing for the same viewers you are! How do you get the results you’re looking for?  When asked if they are marketing on the Internet, many people and organizations say, “Yes, we have a Web site.” However, having a Web site and marketing on the Internet are two very different things. Yes, usually you need a Web site to market on the Internet. However, a Web site is simply a collection of documents, images, and other electronic files that are publicly accessible across the Internet. Your site needs to be designed to meet your online objectives and should be developed with your target market in mind. Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more.

Having a Web site is great, but it is meaningless if nobody knows about it. Just as having a brilliantly designed product brochure does you little good if it sits in your sales manager’s desk drawer, a Web site does you little good if your target market isn’t visiting it. It is the goal of this book to help you take your Web site out of the desk drawer, into the spotlight, and into the hands of your target market. You will learn how to formulate an Internet marketing strategy in keeping with your objectives, your products or services, and your target market. This chapter provides you with an overview of this book and introduces the importance of:

  • Defining your online objectives
  • Defining your target markets and developing your Web site and online marketing strategy with them in mind
  • Developing the Internet marketing strategy that is appropriate for your product or service.

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This