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Repeat-traffic generators are things that people want to tell others about. People like to spread the word about great deals, specials, promotions, coupons, and the like. Make it easy for them to do so with tools like ShareThis (www.sharethis.com) (Figure 3.6) or AddThis (www.addthis.com) (Figure 3.7). These tools are free widgets that make it easy for your visitors to quickly and easily spread the word through Facebook, Twitter, Digg, and a host of other services.

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