Encourage visitors to add your site to their Favorites or Bookmarks in their browser or to add it to the social bookmarks. To get them to add to their Favorites or Bookmarks, you would display the call to action: “Bookmark This Site!”at appropriate parts of your site. A call to action is often effective—it’s amazing how often people do what they are told to do! Make sure the title of the page that has the “Bookmark this site!” clearly identifies your site and its contents in an enticing way, because the title is what appears in the bookmark file as a description. Whenever I see “Bookmark this site now!” I always consider it. Sometimes I do and sometimes I don’t, but I always consider it. Often, when the call to action is not presented, I don’t think about it and don’t bookmark it. Then, days later when I want to go back there, I wish I had remembered to bookmark it.