Step 5. Populate Each Page with the Assigned Keyword

Must Read

Select Data

Before you can perform different operations on data, such as deleting it, changing its font or alignment, applying a...

What’s the Best Attitude Toward a Refinance Home Loan?

What's the best way of dealing with a refinance home loan application? With an open mind. You must remember...

Learn Your Options When Facing Foreclosure

Foreclosure is becoming one of the largest problems experienced by the citizens of the United States of America today!...

How to Maximize Your Time and Money At Sears On The Upcoming Black Friday 2010

Sears is known as one of the largest chain of American department stores similar to Walmart, Target, Kmart and...

Do You Qualify For Government Assisted Consolidation Loans?

Government assisted consolidation loans are available only to assist borrowers combine their Federal education loans.These loans are called Direct...

The importance of business blogs

So much talk about the benefits of blogging for businesses in the Internet age. Seek and you say the...

When you have allocated your keywords to the various pages on your site, you will populate or include the keyword phrases assigned in the appropriate places for that particular page. Let’s take a closer look at all those appropriate places.

Title Tags—Use Descriptive Page Titles

It is extremely important that all Web pages have titles. Title tags are viewed as one of the most important elements of search engine optimization when it comes to keyword placement. Each of the pages on your Web site should have a different title, as each page is focusing on a different keyword phrase for optimization purposes.

The title is inserted between the title tags in the header of an HTML document. <HEAD> indicates the beginning of the header, and the ending of the header is marked by </HEAD>. A simplified version might look like:

• <HTML>
• <HEAD>
• <TITLE>Document Title Here</TITLE>
• <META-NAME=“keywords” CONTENT=“keyword1, keyword2,keyword3”>
• <META-NAME=“description” CONTENT=“200-character site description goes here”>

• <META-NAME=“robots” CONTENT=“index, follow”>
• <!—Comments tag, repeat description here>
• </HEAD>

Title tag information identifies and describes your pages. Most Web browsers display a document’s title in the top line of the screen. When users print a page from your Web site, the title usually appears at the top of the page at the left. When someone bookmarks your site or adds it to their “Favorites,” the title appears as the description in his or her bookmark file. These are all reasons that it is important that a page’s title reflect an accurate description of the page. More importantly, the title tag is typically what the target market sees in search results in some of the major search engines. In Figure 2.4 you can see that a typical search result consists of the title tag as the link to the Web site, a brief description of the Web site, and the URL.

Every page of your Web site should have a unique title tag, and each title tag should accurately describe the page content. Your target market should be able to read the title tag and understand what the page they are about to view

A typical search result consisting

Keep your title tags brief—in the realm of five to ten words. The longer your title tag is, the more diluted your keywords become and the more likely your title tag is to be truncated by a search engine. Google displays a maximum of 66 characters. Yahoo! Search, on the other hand, permits up to 120 characters for a title tag.

The shorter and more accurate the title tag is, the higher the keyword density and relevancy for that title tag. Try to keep your use of a keyword phrase to a single instance if possible, unless the title tag truly warrants duplication. In the case of a hotel, the word hotel might appear twice in a title—once for the hotel’s proper company name and once in a descriptive term such as a targeted geographic area.


Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This