To Blog or Not to Blog?

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Blogs were the rage in Internet marketing several years ago. Because of this, there was a lot of buzz created around them, and just about everyone jumped on the bandwagon. Since then about 82 percent of blogs have been abandoned.

As with everything related to your Web site content, you must go back to your objectives and your target markets when trying to determine whether a blog is right for your business.

What are you hoping to accomplish with your Web site content? Whom are you hoping to interact with on your site? Is a blog the most effective technique to “speak to” your target market and get them to do what you want them to do? Is there a more-effective mechanism? How much work is involved? Is this time well spent, or are there other techniques that would be more effective given the time commitment?

You don’t add Web site content just because it is the latest trend or because you can. Always go back to your objectives and your target market to see if this type of content is the most effective and most efficient way to accomplish what you want to do online.



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