Email is one of the most crucial forms of communication you have with your clients, potential customers, suppliers, and colleagues. A widely accessible and generally accepted form of business communication, email is a very costeffective,
time-efficient tool that has a...
One of the biggest mistakes that many businesses make is assuming that they have to bid into the number one position to make their PPC strategy work. Being number one is associated with being the best; thus it is...
Developing ads for your PPC strategy is not just a matter of throwing together a headline and description in the hopes that a customer will click on one of your ads. Well, it could be, but this strategy will...
Implementing a PPC strategy enables you to advertise to a mass audience, or to target Internet users in a specific geographic location. Both Google AdWords and Yahoo! Advertising PPC campaigns provide you with the opportunity to
target customers not only...
Imagine that a consumer is currently in the market for a new speed boat and is viewing a recognized informational Web site to learn more about the latest in speed boats. If you were a salesperson in a traditional...
Google AdWords and Yahoo! Advertising have quickly become two of the premier online advertising vehicles for online businesses for several reasons. First and foremost, why wouldn’t you want to place targeted ads on the Internet’s top search engines to...
At the end of the day, the success of your search engine positioning strategy boils down to one thing—results! Over the past several years, many search engines have adopted various PPC advertising models that enable advertisers to pay for...
It used to be that you could simply optimize your Web site using traditional organic search engine optimization techniques, as described, which would enable you to place high in the major search engines and would create a great deal...
There is always something you can do a bit better to maximize your landing page results. There are any number of things you can test and tweak to refine your landing pages. Even the smallest changes can have a...
Your most important information on the landing page should be above the fold. The fold is where the bottom of the browser window sits and additional scrolling is required to view the remaining content. This is what your target...
