Array

Great Content

Must Read

Free Government Debt Consolidation Loans – Can Obama’s Federal Bailouts Eliminate Credit Card Debt?

Due to the current economic hardships, a vast majority of Americans are going through stressful financial situations. To a...

Using Your Home’s Equity to Consolidate Debt

Sometimes it makes good financial sense to use the equity in your home to consolidate debt like credit cards,...

Home Equity Line of Credit Interest Rates – Variable vs. Fixed Rates

Homeowners have several options for acquiring extra cash. If your home has a substantial amount of equity, you may...

Difference Between Mortgage and Home Equity

So you are thinking of buying a home or maybe you are interested in getting a home equity loan,...

Home Mortgage Refinance Loan: Your FICO Score & Mortgage Refinancing

Your FICO Credit score is used by mortgage companies to determine how much of a risk you are for...

The Tailspin Company

Tailspin is a startup ISV company of approximately 20 employees that specializes in developing solutions using Microsoft® technologies. The...
Admin
test

Once Internet users have been drawn to your site using the key elements explained in this book, your next step is to keep them there and convert them from a visitor to a customer. You can achieve this by having a site with great content. A Web site with great content is one that not only meets, but exceeds the expectations of the Internet user.

If something is seen on the Internet three times, it then becomes an expectation. For example, if a consumer is searching the Internet for an allinclusive golf vacation and three of the five sites they visit have a virtual tour of the golf course, club house, or resort rooms, the consumer suddenly expects to see a virtual tour on all golf resort sites. Any site that does not have a virtual tour will be seen as not keeping up with the latest trends.

By providing great content on your site, you will ensure a higher conversion rate among your Web site visitors and position yourself to be seen as a leader in your industry. Great content keeps visitors engaged and on your site longer. The longer they stay, the more they feel like they know you, the more they feel they are a part of your community, the more they trust you, and the more willing they are to do business with you—and as I’ve said before, and will say again, people do business with people they know and trust.

Exceeding customers’ expectations, online and offline, should be part of every business’s culture. Some companies get it and some don’t. I stayed at Outrigger Waikiki while speaking at a conference and this note was on the night stand:

Aloha!

Ki-na’ole (flawlessness)—We do the right thing, the right way, at the right time, in the right place, for the right person, for the right reason, with the right feeling, the first time.

They obviously get it.

Ultimately, as with everything related to your Web site and Internet marketing, what is considered to be great content depends upon your objectives and your target market. In this chapter I will give you an overview of a variety of elements which, if appropriate for your Web site and implemented correctly, will be successful in attracting and converting your target market, including:

  • The “WOW” factor
  • Social media integration
  • eBrochures and iBrochures
  • Audio and video
  • Podcasts
  • Interactive maps
  • Widgets
  • Interactive elements.

 

Latest News

Digital Marketing for Beginners

Digital marketing for starter, Let to basic learning about connecting with your audience in the right place at the...

What are 7 things poor people do that the rich don’t?

1. poor people watch TV in which people read books how many hours you spend in front of the TV and when was the...

Top 18 best small business ideas for beginners starting

A small business can be frightening and requires plenty of careful planning there are many small business ideas which can be beneficial as well...

Summer that makes you happy

We saw were already here I've been thinking about some of the things. I used to do with my husband even though he had...

4 Point to helpful tips specifically for caregivers

What you need to take a vacation. I know it sounds impossible creative and try to make it work for you almost everyone needs...

More Articles Like This