NETA AUTO, a leading Chinese electric vehicle (EV) maker, made its official debut in Indonesia at the 2023 Gaikindo Indonesia International Auto Show (GIIAS). The company’s entry into the Indonesian market is a major milestone in its global expansion plans.
NETA AUTO is known for its high-quality, premium EVs. At the GIIAS, the company showcased three of its most popular models: the NETA S, an intelligent sports coupe; the NETA U, an ultra-long endurance intelligent BEV-SUV; and the NETA V, a trendy intelligent vehicle born for the youth.
The Indonesian market is a major opportunity for NETA AUTO. The country has a population of over 200 million people and is one of the fastest-growing EV markets in the world. NETA AUTO is committed to providing Indonesian consumers with high-quality, affordable EVs that meet their needs for sustainable mobility.
The company’s entry into Indonesia is a major win for the global EV industry. It shows that NETA AUTO is a serious player in the EV market and is committed to expanding its reach around the world.
“The core of NETA is innovation and intelligent technology since we think there is more to automobiles than just being cars. We develop three Product research and development centers to maximize the production of high-quality electric cars with the best innovations that have been adapted to the needs of today’s society. In addition, NETA is also partnering with five internationally-recognized innovation leaders in various businesses to maximize the potential of our products and services,” explained Wang Chengjie, President Director of PT NETA Auto Indonesia.
At the launch event, NETA announced a plan to start selling products in Indonesia from the fourth quarter of the year. It will start holding pre-orders during this year’s GIIAS.
“We are very proud bringing our best quality product, we are confident to invest in meeting the needs of the Indonesian people and support the Indonesian Government’s decision to make the automotive industry more environmentally friendly. We hope that NETA will be well received and can synergize with a good vision and mission in Indonesia. As a first step, the Indonesian people can pre-order during GIIAS 2023 for electric vehicles that can support the lifestyle mobility of the Indonesian people,” explained Wang Chengjie.
On that day, H.E. Mr. Airlangga Hartarto, Indonesian Coordinating Minister for Economic Affairs visited NETA’s booth at the event, with a focus on understanding NETA’s global strategy. They also had a “close-up” experience of NETA’s popular overseas vehicle models.
To NETA, going global is about systematic export, instead of merely exporting products. After entering the Indonesian market, the automaker will focus on localized development. It signed a memorandum of understanding (MOU) with Indonesian partner PT Handal Indonesia Motor on July 26. Under the MOU, both sides will work together to achieve localized assembly production of NETA products from the second quarter of 2024.
Upholding the brand value of “Tech for all”, NETA has made global layouts since 2022. It has now entered various overseas markets in Southeast Asia, the Middle East and North Africa region as well as Central and South America. Looking ahead, NETA will continue to leverage global opportunities of electrification and intelligentization to create products shared by the world.