Holiday shopping can be an adventure in and of itself. Searching for the perfect gift, navigating through hectic stores, and keeping enough money in your wallet to be able to eat on Christmas are all things that are on many shoppers minds. There are many ways to shop smart this holiday season with the number one option being shopping online.Many online stores are offering just as good (if not better) deals as the brick and mortar establishments you are used to frequenting. Black Friday and Cyber Monday are the kickoff to the holiday shopping season and lucky for shoppers, there are great deals to be had for all. So if staying in your pajamas on the couch with your favorite warm beverage and the music of your choice playing sounds like your kind of shopping experience here are some suggestions for maximizing your holiday shopping savings:Start digital window-shopping – many retailers start advertising their sales and deals before the big sale season begins on Black Friday. Do some searches that pertain to the gifts you will be looking for and do some comparison-shopping.Consider sales tax – if your favorite web retailer is not located in the same state you are, chances are you will not be charged sales tax. This saves you money and if you are making a high-ticket purchase, it could really pay off!Check for coupons – many online retailers use coupon codes or coupons online to save you money while shopping via the internet. Even 10% off can add up if you are buying several items or just looking at the total savings perspective.Shipping costs – though many retailers are cutting down on shipping promotions this year there are still great deals to be had this shopping season. Sometimes if you spend $100 or more you will get your items shipped for free. Other stores offer incredibly reasonable shipping prices year round and now is the time to take advantage!Custom gift cards – people love to get exactly what they want! Make it easy on yourself and your friends by getting gift cards or gift certificates at their favorite stores. Most online retailers make it extra easy for you to purchase gift cards online with fun customization options to provide for a more special gift.Overall, the bottom line this holiday season is how much you are going to spend. Online retailers are holding their own this year by offering extra affordable sales and deals to their shoppers. Not only will you avoid the crowds by doing your shopping via the internet this holiday season but also you will be extra kind to your pocketbook.